Consumers trust online recommendations according to new Nielsen survey.
A recent Nielsen Global Online Consumer Survey shows that 70% of all website visitors trusted consumer opinions posted online.
The survey polled 25,000 internet consumers in 50 countries to determine the importance of online recommendations in the buying process.
- 90% of all surveyed trust recommendations from people they know
- 70% trust online recommendations from other consumers
- 70% trust brand name websites
What’s this mean to you? Simply, that you’d be well suited to include product/services reviews on your website. Offer customer opinions to website visitors and watch your sales soar.
You can get more information on this Nielsen study here.
If you need help adding online recommendations to your website, let us know.
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