Crazy Egg is a colorful way to improve your existing analytics and your conversion rate.

Crazy Egg is an online service that allows users to see where people are clicking on their webpage. This service is a great way to supplement existing web analytics results.

While typical web analytics software can tell you which page is most popular and length of time people stayed on your site, Crazy Egg has the ability to show you the hot spots of each page. Using three features, Crazy Egg shows you exactly what people are clicking on.

The features Crazy Egg provides are:

Heatmap: This provides you a picture of your site with different color shading over each area. The different colors represent how “hot” each area of the site is according to number of clicks.

Confetti: With a different colored dot representing each individual click, Confetti allows users to see the different types of traffic you receive as well as what they were interested in. It includes a dropdown menu to show different confetti maps including type of browser used, top search terms and top referrers.

Overlay: This feature is very similar to confetti but less busy. Overlay displays your page and then shows the different areas where people clicked by displaying a plus sign within a colored circle. Users can click the plus sign and each opens up to display the number of clicks, percentage of overall clicks, and more details such as the referrers to the site.

Additionally, Crazy Egg can also create a list that shows reports and notifications.

The site provides multiple different packages depending on how many pages you want to track, the number of visit you would like to track, etc. These packages start as low as $9.00 a month with the most expensive being $99.00 a month.

While Crazy Egg is not going to provide you with all the web analytics information you need, it is an excellent way to supplement existing data.

To view this tool visit http://crazyegg.com/

Tags: Crazy Egg, Improving Conversion Rates, Internet Marketing, Online Marketing, Search Terms, Web Analytics