A new survey shows texting isn’t just for teenagers anymore.
If you think that texting is just for teenagers and young adults, think again. According to a survey by mobile messaging company Tekelec, text messaging is competing head-to-head with email as the preferred communication method amongst adults.
The survey, which collected data from 500 people of all ages in North America and Europe, contained a number of important findings including:
- 60% of people over 45 text as often as they make calls from their cell phone.
- 32% of people across age groups prefer texting versus 33% who prefer email.
- 80% of people across age groups believe texting is quicker then email or voice message for getting a response.
- 40% of women communicate mainly via texting versus 30% of men.
With texting this popular, it’s no wonder more and more companies are moving towards mobile marketing as a way to reach their customers.
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