We chuckle at this, but in reality no one likes excuses, especially when the excuses are flat out lies and money is at stake.
If any of your salespeople are feeding you any of the lines below for why sales are down, theyâ€™re totally full of B.S.
1.Â We Didnâ€™t Have What They Wanted
This is a lazy excuse.Â In reality, your salesperson didnâ€™t try to determine what the customer wanted.Â They probably didnâ€™t engage the customer in conversation or they didnâ€™t have a good opening and the conversation went nowhere.
2. No One Is Buying, Theyâ€™re Just Looking
The truth is, someone is buying.Â Even in a bad economy, people are buying.Â High-end consumers move down a little and middle of the road consumers move to discount.Â The truth is, they havenâ€™t identified those buyers and found ways to create value for them.
3. But Our Market Is Different
Your market isnâ€™t different.Â There are some differences but the fundamentals are close enough.Â Sales organizations donâ€™t win by defining the ways in which their markets are different than other marketsâ€“especially geographic.Â Winners are figuring out how to win.
4. Our Prices Are Too High
This is just another excuse for poor salesmanship.Â No responsible merchant will price themselves out of the market.Â Â The prices for your products are comparable to your direct competition.Â Many salespeople will assume they lost a sale due to price.
5.Â We Donâ€™t Have [You Fill In The Blank]
Another excuse.Â Lost sales will always be blamed on not having this color, or this style, or this model, etc., etc., etc.Â Â A good salesperson will adapt and stress value, quality and service.
6. The Customer Wants To Do Everything Online
Of course they do.Â Thatâ€™s why the job is so hard.Â Itâ€™s the salespersonâ€™s job to get the customer to want to buy.Â This means the salesperson has to work hard and give the customers the personal attention that they need to understand the value and need of the product or service.
We Can Help You Stop The Excuses
At Right On â€“ No Bull Marketing, we eliminate all of these excuses because we teach your channel partnersâ€™ salespeople how to sell in the internet era.
We use a variety of innovative technologies and techniques to help you keep in better touch with your channel partners, so they can learn how to sell more of your products and services.Â Best of all, our Business Partner 3.0 Program is cheaper than hiring another employee to manage all of your channel partners.
If you have any questions, call (602) 412-3168 or visit the Right On â€“ No Bull Marketing Contact Page.
Tags: excuses for low sales, salesperson excuses, salesperson lies