If there’s one challenge that your channel partners probably face, it’s how to properly use social media to promote your products and services.
Sure it’s really easy to set up a LinkedIn and Facebook account. A kid in middle school can set one up.
However, it’s a challenge for most channel partners to interact and influence customers using social media.
Most channel partners take the “Will It Stick” approach. They spray their customers with all sorts of messaging on social media sites. They then pray and hope it sticks. This often confuses and annoys customers.
It’s up to you to supply your channel partners with relevant information they can use to help your business increase sales via social media.
Following these six tips below will help you as well as your channel partners increase sales.
1. Provide Relevant Content: If you want customers to pay attention, you need your channel partners to post relevant content. If they post things that customers can use, they’re more likely to share it with family and friends. You’ll be a lot more relevant to customers.
2. Understand Your Audience: Channel partners really have to understand the needs and wants of their customers. This will help them to provide customers with the content that they need. You’ll want to be sure to get the right content to the appropriate channel partners at the appropriate time.
3. Don’t Leave It Open Ended: Your conversations on social media should eventually lead back to your website or blog. Think of social media as a road to your website where customers can learn how your products and services solve their problems.
4. Provide Valuable Information: No one is going to pay attention to your channel partners on Facebook or LinkedIn if they don’t provide valuable information. It’s up to you to provide your channel partners with relevant information that they can use to communicate with their customers via social media.
5. Provide Customizable Information: Whatever you give to your channel partners, you want to give them the freedom to customize it to the needs of their customers. Whether it’s a case study or a blog post, give them a little freedom to customize it.
6. Teach Your Channel Partners: Most channel partners are new to social media. Sure they may know how to set up an account, but they don’t know how to properly use it. They need to know how to effectively use Facebook, Twitter and LinkedIn to sell more. It’s your job to teach them how to use it.
At Right On – No Bull Marketing, we specialize in channel partner sales consulting. We can show you how to increase channel partner sales using a variety of innovative techniques.
Distributors and manufacturers come to us for our social media performance reviews to learn how they can get the most out of Facebook, LinkedIn and other social media sites.
To learn how we can help you call us today at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.
