Wikipedia gets some great results on Google.  It usually appears near the top of Google’s Search Results Page.

If used properly Wikipedia can be a very effective online marketing tool for manufacturers and distributors.  You’ll increase your online visibility using Wikipedia.  Unfortunately, many companies don’t know how to properly use Wikipedia.

Misuse and abuse of Wikipedia often results in heavy editing and possible deletion of company Wikipedia pages.

To learn how to create a Wikipedia page for your company that won’t get deleted or edited, keep reading this post!

Wikipedia Background

 

If you’re new to Wikipedia, here is what you need to know.  Wikipedia is an online encyclopedia.  But it’s a lot different than the ones that you probably had in your high school library.

Wikipedia doesn’t hire writers to create any of its content.  Instead, they rely on the general public to write and edit posts.  Anyone can do it.

However, Wikipedia uses strict editorial guidelines to ensure that no one abuses the online encyclopedia.

In order to have an acceptable Wikipedia post about your company, you have to write from an objective point of view.  Your Wikipedia post can’t sound like an advertisement for your company.  It has to be free of opinion.

If your post does not meet the editorial guidelines, it could be deleted or heavily edited.

Reasons You Should Use Wikipedia

 

You’re probably thinking – What are the benefits, if other people can possibly delete the post or edit it?

Don’t worry too much about it getting deleted or edited.  As long as you follow the rules, you should have no trouble creating a great Wikipedia post for your company.  In fact, there are several great benefits.

1. Improves Reputation: A good Wikipedia posts adds a lot of credibility to your company.
2. Enhances Visibility: You’ll start to see more web traffic and more people will learn about your company.
3. Boosts Search Engine Results: With a Wikipedia page, you’ll have another website about your company at the top of the search results.
4. Grows Sales: The increase in visibility and the reputation boost could impact sales.

It’s totally worth creating a Wikipedia page.  It’s a very easy way to boost the online marketing results of your company.

The next section will show you how to create an acceptable Wikipedia page.

How To Create A Wikipedia Page

 

To create a great Wikipedia page, you’ll want to follow the points below.

 

1. Follow The Guidelines

 

Before you even think about creating a Wikipedia page, you need to thoroughly read the Wikipedia writing guidelines.  These guidelines will give you the “dos” and “don’ts” of creating a Wikipedia page.

Some things that you’ll want to keep in mind:

• Is your company notable? Have people written about your company on the internet?
• Never advertise or write anything that sounds promotional.
• Your post will need to be substantial.  It needs to be more than a few sentences.
• Use citable information.  Look for online articles and posts about your company.

Following these points will help you get started.

2. Get A Wikipedia Account

 

If you don’t have a Wikipedia account, you’ll need to get one.  To get an account, you’ll need to create a username and a password on the Create an Account Page.  It’s fairly easy to create an account.

3.  Research Your Company Online

 

To create a company Wikipedia page, you’re going to need to find some articles that talk about your company.  It’s important to find reputable articles.  Acceptable articles include:

• Magazine articles
• Newspaper articles
• Trade magazines
• Books

You’re going to have to rely on outside information to create your Wikipedia page.  The website frowns upon companies that cite a lot of information from their websites.  If you don’t have many online articles, you may want to do a little public relations outreach.

4.  Develop An Outline

 

At this point your ready to create the framework for your Wikipedia page.  Use the articles that you researched to create an outline.

You’ll want to start by providing general information about your company:

• Company history
• General overview of products and services

From there, you’ll want to go more in depth about the products and services that you sell.

5.  Create Your Wikipedia Page

 

You’re now ready to create your Wikipedia page.  Watch the video below for more tips on how to create a great page.

 

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Updated 12/21/15:

Due to changing circumstances within Wikipedia and our company, we no longer offer Wikipedia page development services.