Why Your Channel Partners Need A Content Portal

GraphContent is one of the best ways for distributors and manufacturers to stay in contact with their channel partners.

Providing relevant and meaningful content to your channel partners will improve your influence as well as increase channel partner sales.

One way to provide channel partners with meaningful content is through a dealer content portal.  With a dealer portal, you can provide articles, case studies, videos and other content to your channel partners.

When creating meaningful content, you’ll want to develop content that addresses the needs and concerns of your channel partners.  Product information isn’t going to cut it.

You may be wondering why a content portal is necessary.  Here are some of the most important reasons.

  • It Increases Sales – A dealer portal gives your channel partners access to content that will help them sell more of the products that you manufacture.  Let’s face it.  Most channel partners need help.  With a dealer portal, they’ll get the advice that they need.
  • Channel Partners Stay in Contact with You – It’s expensive to regularly visit your channel partners.  With a dealer portal, channel partners access content that will help them grow their business.  It’s a great way to stay in contact with them.
  • It’s Improves Your Influence – With a dealer portal, you’ll command dealer mindshare.  That’s because you’ll be regularly interacting with your channel partners through the portal.  Your dealers will know more about your products as well as how to sell them.
  • They’ll See You as a Valuable Business Partner – Because you’re supplying your channel partners with meaningful content, they’ll see you as more than a manufacturer.  They’ll see you as a valuable business partner.
  • It’s Affordable – A dealer portal costs less than a full-time salesperson.  It’s also more effective.  A single salesperson can’t stay in regular contact will all your channel partners.  A dealer portal can.

At Right On – No Bull Marketing, we are content marketing experts.  Distributors and manufacturers come to us for our experience in increasing channel partner sales.

We provide portal review services for your channel partner portal.  You’ll get ready-to-use advice that you’ll be able to use right away to make a difference.

To learn more, contact us today at 602-412-3168 or visit the Right On – No Bull Contact Page.

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