Too many distributors and manufacturers implement bad strategies when it comes to their channel partner sales programs.

They just don’t know how to find the right channel partner sales growth programs strategy.

CBS Money Watch had a great post on 10 Strategies That Kill Companies – And Careers.  The post discussed remarkably flawed business strategies.

Here are a few of the strategies the blog covered as well as a few of our own that apply to distributors and manufacturers.

1). The Hope Strategy

• Strategy – You pray and hope things get better.

• Reality – Unless you believe in divine business miracles, things are probably going to get worse before they get better.

2). The Throw Money At It Strategy

• Strategy – You blindly throw money at a problem with the hopes that it gets better.

• Reality – Showering money on problems only creates bigger problems.  Your business has less money.

3). The Spreading It Thin Strategy

• Strategy – You focus on a lot of different areas with the hope that you hit it big at one of them.

• Reality – You’re spreading yourself and your resources thin.  You’ll never succeed at any of them.

4). The Dream Big Strategy

• Strategy – You want your employees think big and dream big like you.

• Reality – You spend too much time dreaming, you never get anything done.

5). Sidelines Strategy

• Strategy – You end up sitting on the sidelines waiting for the right time to make your move.

• Reality – If you believe in this type of strategy, there will never be a good time for you to get off the sidelines.

6). The New Customer Strategy

• Strategy – You spend 100 percent of your time and resources looking for new customers.

• Reality – You’re spending so much time focusing on getting new customers, you forget your existing customers.  They’re the ones actually spending money with you.

Developing A Good Strategy

When it comes to developing a fundamentally sound channel partner sales growth strategy, you want to base it on:

• Numbers, not hunches and guesses
• Expert opinions, case studies and professional advice
• Proven techniques and practices that actually increase sales

At Right On – No Bull Marketing, we can help you increase your channel partner sales.  For more great advice, be sure to read other posts on the Right On – No Bull Marketing Blog.