If you’re a distributor or manufacturer, you’ve probably had some times where it’s been difficult to get your channel partners to return your calls.

It’s not uncommon.

The Sales Machine recently had an excellent blog post on the Top 3 Ways to Get Your Phone Calls Returned.  There’s a lot of valuable information to get those channel partners on the line.

Here’s the gist.  In order to get people on the phone, the Sales Machine recommends:

1. Tell the person exactly what you want in the message.
2. Provide deadlines on when actions need to be done.
3. Provide consequences if deadlines aren’t met.

It’s important to note that in most cases channel partners are not avoiding your calls. They’re most likely busy running the day-to-day operations of their business.  It’s nothing personal.

It’s up to you to get them to return your call.  When leaving a message via email or voicemail, it’s important to:

• Be Concise – Don’t talk around the subject.  Get straight to the point.  Start with the most important information first.

 

• Show Respect – When the Sales Machine says provide consequences, they don’t mean threats.  Just tell it like it is.  Here’s an example: Your shipment won’t be sent if we do not receive confirmation by this date.

 

• Don’t Pester Them – If you’ve provided a good, clear message that has deadlines in it, don’t constantly pester them.  One or two follow up calls is not bad.  Three or four follow up calls is bad.

 

• Don’t Forget Contact Info – It doesn’t hurt to provide a phone number or an email address where they can reach you.  You’ll get a response faster.

 

Following these tips will help you get your channel partners to return your calls.

At Right On – No Bull Marketing, we provide channel partner sales growth consulting services.  We’ll help you find new dealers and teach your current channel partners how to increase sales.

To learn more, call us today at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.