Many businesses take the fly by the seat of their pants approach when it comes to Black Friday promotion planning. This is a big mistake.
If you want to have your best sales day ever, Black Friday planning for your business STARTS NOW… not two weeks, or even a month before the big day.
Ask any successful football coach when they start planning for their season. They’ll tell you it starts as soon as the current season ends. You want to have this type of mentality with your Black Friday promotion planning.
Take a cue from football coaches, and you’ll see off-the-charts sales on Black Friday.
1. Start Early – This is very important. The sooner you start planning for Black Friday, the better your chances of success. Coaches start planning early and so should you. You’re setting yourself up for failure if you take the fly by the seat of your pants approach.
2. Develop a Promotional Calendar – Every successful football coach has a calendar that they follow. You should have a promotional calendar that lists your Black Friday promotions as well as others for the rest of the year. It keeps you organized, so you’re not scrambling to come up with promotional ideas on the fly.
3. Learn from Mistakes – In football, coaches are always watching game film to learn from their mistakes. Take a look at your Black Friday strategy and results from 2012. What did you do right? What did you do wrong?
4. Educate Yourself – Great coaches are always learning. You should be doing the same. Read marketing articles. Attend webinars. Do the things necessary so you have a better idea of how to plan for Black Friday.
5. Constant Recruiting – Throughout the year, you should be building up your list of potential customers. Work to grow your email list, your social media following, even your direct mail list. The more potential customers you have, the better your chances of success.
6. Practice, Practice, Practice – You should be launching promotions and planned marketing initiatives throughout the year. Like football practice, it will help prepare you for Black Friday. You’ll have a better idea of what types of promotions are effective with your customer base for the big day.
7. Hire Good Assistants – A great football coach has a great staff of assistants. You shouldn’t be doing your Black Friday planning alone. Hire marketing experts that can help you develop a Black Friday plan so you can sell more.
Remember, the key is to start planning early! At Right On – No Bull Marketing, we can help you build the perfect marketing game plan for Black Friday as well as the rest of 2013.
We offer award-winning marketing services that will help you get more customers and increase sales. To find out more, visit our website at www.RightOn-NoBull.com or call us at 602-412-3168.
