Pinterest recently released an all new web analytics tool. It allows you to track the number of images and videos from your website that people are sharing on Pinterest.
For those unfamiliar with Pinterest, it’s a social media website that allows users to create, share and manage online image collections. For example, if someone likes an image on your website, they can share it – known as pinning – with their following on Pinterest. You can get a crash course on the site by reading our post here.
The new analytics offering that Pinterest recently rolled out makes it easy to track sharing activity and learn what types of images your audience likes. With this new feature, you can find out the number of people:
- Sharing (pinning) images from your website
- Looking at pins (pins are images shared on Pinterest)
- Clicking on content
You’ll also be able to discover what pins get the most interaction, so you can create relevant content on your website. You can get a taste for the new analytics feature in the image below.
The analytics platform also has an export feature that allows you do download data into spreadsheet, which makes it easy to sort and analyze data.
Pinterest has created an excellent video that walks you through the new platform. You can see it below.
In order to get the new analytics tool, you’ll need to take the following steps.
- Get access to the new Pinterest layout. You can do that by visiting here.
- Verifying your website on Pinterest. You can find the verification steps here.
Once everything is verified, all you have to do is go to the top right menu and click on “Analytics.”
For even more tips on Pinterest, be sure to read other postings on our No Bull Marketing Blog.
