Communicating with your channel partners using insincere and clichéd compliments can sometimes be viewed as an insult.
If you want to better communicate with your channel partners, you’ll want to avoid these four expressions at all costs.
- Expression #1: “We Appreciate Your Business” – This phony expression was mentioned in a great CBS Money Watch post. Your channel partners know you appreciate their business. Think of a sincere and personal way to shows this.
- Expression #2: “We Value You as a Channel Partner” – Again another impersonal pleasantry, you’ll want to avoid. Saying something like this is the easy way out. Give them an example of why you value them.
- Expression #3: “We Couldn’t Have Done It without You” – This expression is used so much it’s laughable. Instead of saying this, tell them how they made an impact.
- Expression #4: “You’re our Most Valuable Channel Partner” – If you say this to your channel partner, they’re probably thinking, “Do they say this to everyone?”
Avoid these expressions in your emails, telephone conversations and any correspondence with your channel partners. Be sincere when communicating with your channel partners. If you do that, you’ll create meaningful, profitable relationships that will last.
To learn more about our company and services, visit, www.RightOn-NoBull.com or call us at 602-412-3168.