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Why Manufacturers Should Write Multiple Product Descriptions for the Same Product

Posted on: February 10th, 2012 by admin No Comments

Yesterday in a presentation to members of the International Casual Furnishings Association, our founder Brian Offenberger stated it may be advantageous for manufacturers to offer multiple product description promotional text options for the same item to their dealer network.

Here’s the rationale behind Brian’s thinking.

If a manufacturer has 400 dealers in their network, and all 400 dealers use the same exact description of the product in their online promotional copy, it confuses search engines like Google. Google sees 400 pieces of duplicate content, something Google does not like. Google penalizes duplicate content in search rankings. This may impact your overall marketing efforts.

Writing multiple descriptions for the same product helps you minimize this issue.

In addition, multiple descriptions offer a different ways people can find your products online.

One easy technique Brian discussed was dealers customizing product descriptions by tailoring them to their geographic location. Manufacturers that write descriptions which allow their dealers to insert the name of their city get several advantages. They help their dealers by allowing the geographic reference (which helps the dealer’s location market search engine rankings) and they get different descriptions (which avoids the impacts to search engines as discussed above)

Right On – No Bull Marketing helps companies like yours write product descriptions that actually make sales. For more information, email Greg@RightOn-NoBull.com or call Greg at 602-412-3168, extension 810.

Register for ‘7 Step Action Plan to Increase Dealer Sales in 2012’

Posted on: January 23rd, 2012 by admin No Comments

Mark your calendars for February 9 at 2 p.m.! We’re hosting a free webinar for furniture distributors and manufacturers that will show you how to increase dealer sales in 2012.

We’re teaming up with the International Casual Furnishings Association (ICFA) for this must-see webinar. Normally, a webinar like this costs $95 to non-ICFA members. However, you can register for free!

You’ll want to attend this event! Dealer network sales experts Brian Offenberger and Greg Donelson of Right On – No Bull Marketing will show you:

3 easy ways to increase profits 24%

7 action steps any manufacturer can use to grow dealer sales

The single largest thing that robs manufacturers of dealer sales

As an added bonus, attendees will have a chance to win a marketing analysis. It’s valued at more than $895!

To attend at no charge, follow the registration link and fill out the form. Then, enter your company name in the “ICFA Members” block.

Register for Free Now

For any questions about this webinar, contact Greg Donelson at greg@RightOn-NoBull.com.

How to Network Your Way to More Channel Partner Sales

Posted on: January 5th, 2012 by joe No Comments

Networking is a great way to find new dealers so you can increase dealer network sales. But there’s one big problem.

If you’re not good at networking, you’re going to be wasting your time at trade shows, industry events and meetings. And unfortunately … many of us are not great at networking.

If you want to improve your networking skills, here are some very important tips that you should follow.

1. Realize It’s Not About You or Your Business – People who are good at networking realize it’s not about them. It’s about helping others solve problems. Keep this in mind when you are networking.

2. Ask Questions – As you’re talking with potential channel partners, ask them questions that will give you an idea of the problems they are facing. This will help you better understand how to help them.

3. Listen and Remember – It’s very important to listen and remember when networking. People appreciate when you remember things from past conversations. This will help to strength your relationship with potential channel partners.

4. Have Goals – If you’re going to a trade show or an industry event, set a goal on how many people you want to talk with. Do a little research ahead of time to see who is attending an event. You may even want to set up pre-schedule appointments, especially at big events.

5. Know How to Close a Conversation – It’s important to end a conversation on a high note when networking. If you don’t have a meeting with them, don’t monopolize their time. Share your business card and be sure to end the conversation with a firm handshake and a smile.

If you follow these tips, you’ll be on your way to drastically improving your networking skills.

At Right On – No Bull Marketing, we can help you increase channel partner sales through our expert best practices consulting and our channel partner sales growth programs. To learn more, call 602-412-3168.

How Distributors And Manufacturers Can Increase Channel Partner Sales In 2012

Posted on: December 5th, 2011 by joe No Comments

The New Year will be here in just a few weeks. It’s a time for businesses to start fresh … dream big … and achieve lot of success.

For distributors and manufacturers looking to increase dealer network sales in 2012, this post will give you five easy ways to get rolling.

New Year’s Success Tip #1: Take Baby Steps

So many businesses start off the New Year with grand plans only to get stuck in the mud. If you want to avoid this, take small baby steps toward your goal. It may not seem like a lot, but if you take small steps throughout the year, you’re more likely to reach your goal.

New Year’s Success Tip #2: Focus on the Present

Don’t get too caught up thinking about the success and failures of 2011. Learn from your experiences and move on. If you spend too much time thinking about the past, you’ll never achieve success in the future.

New Year’s Success Tip #3: Create Concrete Goals

When you map out your goals for 2012, you want them to be concrete. Set goals with actual numbers. The more specific you are … the better. If one of your goals is to find new channel partners, then aim for a specific number of new channel partners.

New Year’s Success Tip #4: Pay Attention to Data

It’s quite possible some of your business endeavors may fail this year. If the happens, don’t chalk it up to lack of effort or some abstract reason. Look at the raw data and find out the true reason you failed. During success, also look at the data to see why you succeed.

New Year’s Success Tip #5: Stay Focused

Don’t take your eye of the prize in 2012. Many companies fail because they lose sight of what is important. They spread their resources thin and nothing gets accomplished. Don’t let this be you!

At Right On – No Bull Marketing, we have a proven track record of helping distributors and manufacturers increase channel partner sales.

To help you get ready for 2012, give us a call today at 602-412-3168. Below are a few other postings that you may be interested in reading.

Mobile Marketing 101 For Distributors And Manufacturers

5 Social Media Trends Impacting Manufacturers

Ways To Beef Up Your Channel Partner Sales