A big shift is happening in the way businesses promote their products and services. Marketing is moving from outbound marketing (radio ads, television ads, print ads) to inbound marketing.
In case you’re unfamiliar with inbound marketing, it’s a marketing strategy that focuses on attracting prospective customers by offering useful information. In essence, the customers who are ready to buy find you on the internet.
When it comes to inbound marketing, there are three important lessons that you need to know if you want to be good at it.
1. There’s a Lack of Control – It’s not like the good old days where you could control the conversation. The customers have a say now too thanks to social media sites like Facebook and Twitter. It’s your job to monitor these channels and interact with customers and help solve their problems.
2. Old School Marketing Is Declining – Television, radio and print advertisements are quickly losing their effectiveness. Customers can easily tune them out. You get a lot more value if you spend your marketing dollars on social media marketing, email newsletter marketing and other interactive services.
3. Customer Service Is Part of Marketing – Customers can voice their thoughts about your products and services like never before. It’s part of your job to monitor social media sites and forums to ensure customers are happy with your products and services. Ignoring online complaints can significantly damage your company’s reputation.
At Right On – No Bull Marketing, we can help you make the transition from outbound to inbound marketing. We have certified inbound marketing specialists to help you cut marketing costs and increase sales.
To find out how we can help you, visit www.RightOn-NoBull.com or call us at 602-412-3168.