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How To Learn From Bad Business Mistakes

Posted on: December 19th, 2011 by joe No Comments

Mistakes happen. They are part of life, especially at your business.

The best thing that you can do is quickly learn from the mistake and never do it again. Here are some easy ways to learn from a bad business mistake.

Learn to Let Go – Bad business mistakes ultimately cost you things that you’re sorely going to miss. The best way to learn from the mistake is to realize that you no longer have that customer or that money and move on. Dwelling on it does no good.

Be Prepared – Pinpoint the areas where you were not prepared during the mistake. Fix those areas, so you’re ready in the future.

Create a Backup Plan – Having a backup plan helps you to recover from bad mistakes. Always have contingencies in case something doesn’t work out. You’ll bounce back faster with a backup plan.

Stay Calm – When mistakes are made, keep your cool. Exploding and yelling at people isn’t going to solve anything. Be up front and direct with your employees and move quickly to resolve the situation.

Don’t Let History Repeat Itself! You’ve probably heard this before. You don’t want to keep making the same mistakes over and over again. If you follow the tips in this post, you’ll be on your way to recovering from a bad business mistake.

At Right On – No Bull Marketing, we help channel partners increase dealer network sales through dealer network salesperson education and more!

To get more great tips for distributors and manufacturers, read other posts on the Right On – No Bull Marketing Blog.

Mobile Marketing 101 For Distributors And Manufacturers

Posted on: November 10th, 2011 by joe No Comments

Mobile marketing is exploding. It’s becoming a very popular way for customers to learn about the products that you manufacture.

If you’re clueless about mobile marketing, we suggest that you follow these five simple steps. You’ll get a great introduction to mobile marketing, and you’ll begin to understand its value.

Create a Simple Mobile Website – If you want to customers to find the products that you make, you need a mobile website. Creating one is really easy. Onbile and Google Sites both provide great mobile templates for anyone to design a mobile website. It’s an easy step-by-step process anyone can do.

Join a Text Message Marketing Campaign – Go ahead and sign up your cell phone for a few text message marketing campaigns that various brands use. This will help you better understand text message marketing marketing.

Scan and Create a QR Code – Take your smartphone with you in any store and scan a QR code with a QR code reader such as RedLaser. Once you figure out how they work, create your own for your business using a QR code generator such as KAYWA or QR Stuff.

Download Location Based Apps – Start using mobile apps such as Facebook and Foursqure. Browse around the app store in your smartphone and find other apps that seem interesting. It’s all about discovery. In the process, you’ll figure out some things that may benefit your business.

Claim Your Location – As you use location based apps such as Facebook and Foursquare, you’ll notice there are many businesses on there. As a business owner, you’ll want to claim your business on these platforms. This is essentially like creating a listing in the Yellow Pages. To learn how to claim places on Facebook, read Facebook Claiming Places. For Foursquare, read Foursquare Claim Venue.

Take the Next Step

Once you’ve used some of these platforms, contact a mobile marketing specialist such as Right On – No Bull Marketing.

We help distributors and manufacturers grow channel partner sales in a variety of ways including mobile marketing. We can show you how these platforms can increase sales. To learn more, call 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.

Holiday Sales Success Tips For Distributors And Manufacturers

Posted on: September 22nd, 2011 by admin No Comments

If you want to have a profitable November and December, you need to start planning for holiday success right now.

Here are some tips for distributors and manufacturers to help you get the most out of this year’s holiday season!

1. Embrace Smartphones

One-third of cell phone owners now have a smartphone. These people will be using their smartphones this holiday season to:

Find store locations
Compare prices
Look for deals
Share sales information with friends and family

Make sure your website as well as your channel partners’ websites are mobile friendly. You should have a mobile version of your website for customers. This makes it easy for them to navigate your site on a smartphone.

2. Search Engine Optimization

Most customers begin their shopping by searching Google. You need to make sure that your website is search engine optimized so customers can find your products and services on Google this holiday season. Make sure your website has proper page titles and important keywords throughout the site. This will help to improve your search engine ranking.

3. Pay Per Click Advertising

You’re not always going to be the top search result in Google. In these cases, you may want to consider pay per click advertising this holiday season. It’s a great way to get to the top of the search results.

4. Test Your Shopping Cart Software

Make sure your website’s shopping cart software is in great working order for the holiday season. You’ll lose sales if your shopping cart software is slow. Smashing Magazine provides some excellent shopping cart software tips. The tips include:

Incorporate visually appealing graphics into look of website shopping cart
Provide information about what is in shopping cart
Include clear placement of product quantity and price

5. Have Wish List Features

For years, Amazon.com has capitalized off its Wish List feature. This allows people to select gifts that they want family and friends to purchase for them for holidays and special events. Your website as well as your channel partners’ websites need this feature. Be sure your website’s wish list has sharing features that allow customers to share their wish list via email and social media.

Start Planning Now!

At Right On – No Bull Marketing, we provide channel partner sales growth services that can help you this holiday season.

Whether it’s website reviews or social media performance reviews, we offer tons of options to help you prepare for this holiday season.

We have helped lots of distributors and manufacturers increase channel partner sales and we’re here to help you!

To learn more, give us a call today at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.

Important Mobile Marketing Trends For Manufacturers And Distributors

Posted on: August 10th, 2011 by joe No Comments

Thanks to smartphones, iPads and mobile apps, mobile marketing is a popular buzzword right now.

The question is: Should your business pay attention to mobile marketing?

This question is an easy one. The answer is a definitive YES.

If you don’t believe us, here are some trends that show mobile marketing is here to stay.

Trend #1: Americans Really Love Smartphones

By year’s end, eMarketer projects that 73.3 million people in this country will own a smartphone. That’s up from 60.2 million at the end of 2010.

For manufacturers and distributors, this is an eye-opening number.

Customers are buying phones with advanced capabilities to help with their purchasing decisions. They’re using their smartphones to:

Look for store locations
Compare prices
Find discounts and coupons
Read reviews
And more

The smartphone isn’t just a telephone, it’s also a powerful marketing channel for your business.

Trend #2: Tablet Computers Are Not A Toy

Here is another interesting stat: eMarketer projects that 24 million tablet computers will sell in 2011. Apple has sold nearly 30 million iPads since it launched last year.

Here is the important thing. Tablet computers are creating a new environment for consumers to purchase the products and services that you sell. Tablet computers work differently than regular computers.

If you want to reach customers, using these types of devices, you’re going to need to change your game plan.

Trend #3: Mobile Advertising Is A Billion Dollar Business

Mobile advertising in the United States is becoming a billion-dollar business. It’s already nearly a third of the predicted global advertising market. By 2014, analysts project that the U.S. mobile advertising market will more than double in size.

If you don’t start mobile advertising soon, your competition is going to pass you by.

More and more customers are going to use their smartphones and tablet computers to search for the products and service that you sell because it is easier for them to access the information on the go.

Trend #4: Mobile Websites Are A Necessity

With more and more customers purchasing and using smartphones, a mobile website is a necessity.

Traditional style websites are difficult to use on smartphones that have touch screens. Customers hate typing on their smartphones. If you do not have a mobile website, no one is going to pay attention to your business on their smartphones.

It’s critical to optimize your URL for mobile access and to continually optimize your mobile site for speed, image rendering and accessibility.

Trend #5: Social Media Is Bigger On Mobile

Thanks to smartphones, customers are constantly connected to social media sites such as Facebook and Twitter.

According to Nielsen, social media was the fastest-growing category among users of both apps and mobile browsers. It’s grown more than 240 percent. eMarketer estimates that by 2015, mobile social media users will reach 79 million.

Additionally, social media companies such as Facebook are developing location-based features that allow customers to interact with your business in a whole new way. Facebook Places as well as Foursquare allow customers to discover promotions of nearby locations via their smartphone.

Summary

Consumers are no longer chained to their desks when accessing the internet. Thanks to smartphones and tablet computers, it’s a more fluid situation.

Consumers access purchasing information when they immediately need it. For manufacturers, this is a great opportunity to reach customers in the final stages of the buying process. Your conversion rates will be higher with mobile marketing.

At Right On – No Bull Marketing, we help manufacturers and distributors increase channel partner sales. We teach your channel partners how to sell and market in the internet era.

Our Business Partner 3.0 program, uses innovative technology so you can stay in touch with your channel partners, so they can sell more of your products and services.

To learn how we can help you improve your business, call us today at (602) 412-3168 or visit the Right On – No Bull Marketing Contact Page.

Why Manufacturers And Distributors Need QR Codes

Posted on: August 4th, 2011 by joe No Comments

If you’re a manufacturer or a distributor, you’re probably used to seeing tons of barcodes in the scanning and shipping of the products that you sell.

That same technology is being taken to a whole new level. Many businesses are now using barcodes to market their products and services. It’s called QR codes.

QR codes, also known as quick response codes, are square-shaped barcodes that are attached on various marketing materials such as:

Store Signs
Product Packaging
Direct Mail Advertisements
Even Billboards

Customers then scan these QR codes with their smartphone to access various marketing information such as:

Promotional Videos
Websites
Coupons and Deals
Product Information
And More

If you scan the QR code in this blog post with a smartphone app such as RedLaser, you’ll see how it brings you to a website. Imagine the marketing possibilities with QR codes.

To help you visualize this, the video below shows you how a QR code is scanned.

If you need some convincing on why you should be using QR codes, here are a few potential benefits.

1. QR Codes Are Easy To Use: There are tons of free QR code generator sites. You can create QR for nothing and print them and easily attach them to marketing materials.

2. QR Codes Are Cheap: You’re going to get a lot of return on QR codes because they cost practically nothing to generate. The only cost is paying for the marketing materials where you plan to attach them. To save money, you can integrate them into existing advertisements.

3. QR Codes Reach Mobile Users: Millions of customers have iPhones, Android phones or some other type of smartphone. This is an untapped market. It’s a great way to interactively reach customers in a whole new way, especially when their inside a store.

Get Help With QR Codes And More!

At Right On – No Bull Marketing, we help increase channel partner revenue by teaching your channel partners how to sell and market in the 21^st Century.

Our innovative Business Partner 3.0 program teaches your channel partners about cutting edge technology such as QR codes as well as sales and marketing fundamentals.

With our program, you’ll get more sales and save money. To learn more about our Business Partner 3.0 program, visit www.RightOn-NoBull.com.

Also be sure to read more of our business boosting posts on the Right On – No Bull Marketing Blog. There, you can sign up for our newsletter. Finally, be sure to follow us on Facebook and LinkedIn. You’ll get lots of beneficial information that will help your business grow!

Archive for the ‘Mobile Marketing’ Category

How To Learn From Bad Business Mistakes

Mobile Marketing 101 For Distributors And Manufacturers

Important Mobile Marketing Trends For Manufacturers And Distributors

Why Manufacturers And Distributors Need QR Codes

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