Right On - No Bull on LinkedIn Follow Right On - No Bull on Twitter Become a Facebook Fan of Right On - No Bull Right On - No Bull on MySpace

Archive for the ‘RONB Stuff’ Category

Top Ten Signs That Your Marketing Is A Disaster

Monday, May 24th, 2010

10.  You hold a bake sale at your garage sale.

9.    Page 8 of your marketing plan says “take a nap.”

8.    Your sales staff is retired members of the Harlem Globetrotters.

7.    The slogan for your business is “Never-Ever-Profit-Land.”

6.    You bought your marketing plan template from the classified ad section of High Times.

5.   Your kid’s lemonade stand is out-grossing your store.

4.    You have a voice mail from the Government’s bailout director.

3.    Your customer service hotline number is 1-800 KISS-OFF.

2.    Employees play hide-and-seek with customers.

1.    Al Qaeda asks about joining your customer loyalty program.

Free Webinar – Creating Killer PPC Ads for Search & Display

Monday, January 18th, 2010

This Wednesday at 4:00pm EST, 1:00pm PST, join us for a free webinar where you will learn how to create PPC ads that produce great results for your search campaigns.

Find out how to develop display ads for content network that grab people’s attention and bring them to your site.   This whirlwind tour will cover creative, technical and practical tips you can use right away.

This Wednesday at 4:00 PM Eastern, 1:00 PM Pacific Matt Van Wagner, President of Find Me Faster, will be discussing “Creating Killer PPC Ads for Search & Display: 2010 Edition” on the Right On – No Bull Marketing Best Practices Webcast Channel.

Don’t miss this great opportunity to learn how to write exciting ads and earn great quality scores!

Register to attend the webinar now.

Right On – No Bull Marketing Announces Facebook Marketing Makeover Winners

Thursday, January 14th, 2010

Right On – No Bull Marketing congratulates Corrie Nicholas and Glen Machonis on winning Facebook Marketing Makeovers at the RSPA webinar “How To Use Facebook To Grow Your Profits.”

Right On – No Bull Marketing would like to congratulate Corrie Nicholas and Glen Machonis on winning the Facebook Marketing Makeovers given away at the January 6th RSPA webinar, “How To Use Facebook To Grow Your Profits.”

Both Corrie and Glen were randomly drawn from all email submissions after the webinar. Each winner is being given a Facebook Marketing Makeover. Learn the details on what they’ve won, and find out how we can help you with Facebook by checking out this web page at http://www.righton-nobull.com/facebook-marketing-services/.  

Right On – No Bull Marketing would again like to congratulate our two winners of the Facebook Marketing Makeovers! We are excited to go to work for you!

Congratulations AIIM Homepage Makeover and Consultation Winners

Monday, November 9th, 2009

Right On – No Bull Marketing would like to congratulate the winners of the no-charge marketing consultations and the winner of the home website page makeover from the “Generating Leads in a Tough Economy” presentation at the AIIM show.

Right On – No Bull Marketing would like to congratulate to Mitch Davis from Imaging & Microfilm Access, Inc. for winning the Home Web Page Makeover!

The following 10 people won a No-charge 30 Minute Consultation:

We will be reaching out to all winners shortly to schedule your home web page makeover and no-charge 30 minute consultations. 

Stay connected with Right On – No Bull Marketing by following us on Twitter and becoming our fan on Facebook.

Why I Joined AZIMA

Friday, July 3rd, 2009

Right On – No Bull Marketing Founder Brian Offenberger on why he joined the Arizona Interactive Marketing Association – and why you should too.

AZIMA Logo

Some months ago I was asked to participate in the creation of an organization committed to something that I feel strongly about; creating a thriving interactive marketing community in Arizona.

While Arizona is home to some of the most talented and professional interactive marketers in the industry, there has been little available for Arizonans to connect and network with each other while getting the most current education on all forms of interactive marketing.

The Arizona Interactive Marketing Association (AZIMA) was founded specifically to solve that problem and breathe new life into Arizona’s interactive marketing community.

Here’s how AZIMA’s website describes the organization:

“AZIMA is a nonprofit, nonpartisan membership organization that helps Arizona agencies, businesses, educational institutions and students improve their understanding and application of interactive marketing best practices. Driven by an extreme passion for interactive marketing, the founders of AZIMA created an organization to help you better understand all things about interactive marketing.”

As Vice President of Programs and Events, I’m excited to take part in creating such a valuable opportunity for interactive marketers in Arizona. I’m also greatly encouraged by the quality of guest speakers and events that have already been scheduled for AZIMA members.

If you work in the interactive marketing industry in Arizona, or have an interest in doing so, I strongly encourage you to participate by visiting the AZIMA website and learning more about our upcoming events and networking opportunities.

Corporate Speak That Stinks

Wednesday, June 10th, 2009

Are you guilty of using too much corporate jargon? Find out with our list of the most annoying business phrases.

Business Jargon

In the era of “solutions” and “networking,” business world jargon terms are used that make most of us sick.  A few weeks ago I read an article about common terms and felt compelled upon reading the term to write down immediately what came to mind.  Be ware…this tongue-in-cheek essay is not for those in love with corporate speak.

Think outside the box

Take advantage of all that’s inside the box before moving outside it you moron.

“Win-win” situation

Have you ever noticed the person saying this is the one trying to convince you what a great deal they’re shoving down your throat?

Robust

How I want my bank account.  A ‘robust feature set’ usually means you have lots of junk I really don’t need.

Skill set

A skill set is what I want in someone I’m dating.  As for your company, I’d be happy if you just did what you said you would.

No worries

This means you won’t give a damn once you screw up my order…peace, love, happiness and pass the Kool-Aid.

Too much on my plate

Who cares?  Deal with it.  Don’t you know there are brokers starving on Wall Street?

Accountable

OK.  So everyone is accountable.  Now who on your team is in charge?

Engaged

Most engagements end in divorce.  Leave me alone and go be passionate about something.

Passionate

Save your passion for your lover.  I just want you to care.

Work smarter

Generally a phrase a dumb ass manager utters to a totally dumb ass “team member”.

Team Member

The ‘other’ person blamed when your project gets screwed up.

In the loop

Generally used to mean, “Let me expand the size of the noose so you hang along with the rest of us.”

Going forward

We screwed that one up so let’s try something else.

Synergy

This is a mystical term with many applications.  It is most often applied to situations which will soon be defined by missed sales projections and lower cost savings than forecasted.

We need 110%

And by the way we’re controlling costs and need you to take 10 days unpaid leave.

Scenario

What no one is the room believes will actually happen.

At the end of the day

Wait a minute…with downsizing, cell, PDA, Twitter and the rest you actually see the end of the day?

Solution Provider

Something a mother is to her baby.  As for your industry, how can you all be solution providers when you all do the same things and don’t understand my problems?

Touch base

Touching things in the workplace = lawsuit and H.R. hassles to come.

The Truth About Wi-Fi Internet Safety

Thursday, February 12th, 2009

How to protect yourself while using public Wi-Fi hot spots on your laptop.

Public Wi-Fi spots are popping up all over the place.  This great new technology allows people easier access to the internet from more and more public places than ever before.  Who would have ever thought you’d be able to use the Internet for free, let alone for free while enjoying a cup of coffee or a bite to eat at your favorite public hot spot?  However, with any great new technology, there is a certain set of people looking to take advantage of unknowing users. By practicing the steps outlined below, you can protect yourself from criminals while taking advantage of Public Wi-Fi hot spots.

Anytime a Wi-Fi hot spot is freely open to the public, there is a good possibility the information on your computer and the information you send over the internet could also be available to other users on the same hot spot.  Through 3rd party software and other widely available programs, your personal interaction on your laptop can be easily seen or grabbed by people with less than honest intentions.

Here are some of the steps you can take to protect yourself and make sure your private information stays private even while using a public Wi-Fi hot spot.

When surfing the Internet from a public hot spot, avoid paying bills or visiting sites that require username and passwords.  Programs known as “sniffers” can be used to track real-time exactly what you are browsing and typing.  If you absolutely MUST visit a website to pay a bill online, or order a product with your credit card, be sure that the URL contains HTTPS in the heading instead of HTTP.  Any website you are browsing that has HTTPS in the address bar is encrypted so that is cannot be stolen by “sniffer” programs.

The next step to take in protecting yourself while using public Wi-Fi spots is to make sure have some type of software firewall, anti-virus program, and all available operating system updates.  When connected to the Internet using public Wi-Fi, you are joining an internal network of everyone else who is already on the public Wi-Fi network.  Meaning those people sharing that public Wi-Fi around you could potentially access data and information on your computer, even if you aren’t surfing the Internet.  By using up-to-date software firewalls, anti-virus, and operating system updates you can add a layer of protection between yourself and other users on the public Wi-Fi.

Finally look out for any wandering eyes.  If you are accessing or typing confidential information be sure to look over your shoulder occasionally.  Pretend you are at an ATM and there is a big group of people behind you watching.  You want to apply that same thought process when in public areas using Wi-Fi, especially since anyone “spying” on you won’t be so obvious.  Alternatively, you can purchase a “screen blocker” that covers your laptop’s monitor and makes it impossible for anyone to see activity on your monitor unless they are looking at it straight on.

Don’t be alarmed or overwhelmed by all the possible negatives of using public Wi-Fi.  If you follow and apply these tips, your public Wi-Fi sessions should be safe and secure.

12 Steps for Implementing a Successful New Business Development Strategy

Tuesday, November 18th, 2008

1. Write down where you want to be. Set targets for customer growth, revenue, profits, sales to existing customers and employee attrition.

2. Take a factual look at where you are at in each of the areas listed in step number one.

3. Look at the gaps that exist from where you are at to where you want to be. Analyze the gaps the gaps using an adaptation of an old method developed by Dale Carnegie:

i. What is the gap?
ii. What are all the causes of the gap?
iii. What are all the possible solutions?
iv. What is are best solution(s)?

4. Clearly understand the impacts to the organization by closing the gaps that exist between desired outcomes and current results. Identify the benefits and measure impacts in terms of revenue and profit. Identify how desired results provide long term stability to the company and its employees.

5. Set short-term, intermediate and long-term goals and establish evaluative criteria and evaluation times. You must know what you want to hit, when you want to hit it.

6. Clearly establish inspection intervals for evaluation and corrective actions when needed. Know what key performance indicators you are going to measure and how you are going to measure it. Establish how you are going to evaluate company and individual performance and how often you are going to inspect results.

7. Write down all of the critical organizational actions necessary to achieve your business development objectives as outlined in step one.

8. Involve Employees. You must determine your initial program roll out and on-going progress communication methods and intervals to employees. Let them know what you are doing, why it is important to them (people are always more interested in how something impacts them) and how you are going to measure results. Discuss rewards to the business and its employees, if rewards are part of your program. Communicate consistently to employees at frequent intervals concerning program progress. Tie results to employee compensation and bonuses whenever possible.

9. Implement the program. Nothing happens without action. Usually things get worse with inactivity.

10. Monitor the progress of your program and adapt your practices based upon measurement and actionable analysis.

11. Communicate your results to critical stakeholders.

12. Ensure that new customer acquisition in profitable ways becomes an integral part of your business culture and practices. Make it a focal part of all new employee orientation. Include it as part of your regular management and employee meetings. Tie program objectives into employee compensation plans.

 
  
 

Claim Your FREE Guide to Marketing Success In A Tough Economy



We never share your information with anyone and hate SPAM as much as you do. Youll also get our monthly Right On, No Bull Marketing Bulletin and you can unsubscribe at any time.