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Archive for the ‘SEO’ Category

Twitter More Important Than Ever For SEO

Monday, November 16th, 2009

Recent announcement by Google and Bing makes Twitter an excellent SEO tool.

If your company is not already using Twitter as an internet marketing tool to generate profits than here is another great reason to get started.

We mentioned recently that both Google and Bing are starting to include Twitter posts (tweets) into their normal search results pages.  This means that whenever someone enters in a search term, they will not only see relevant websites, but they will also find tweets that relate to what they are searching for.

By regularly tweeting about your relevant search terms, you can have your Tweets on the first page of Google and Bing, even if your website isn’t there yet. From there, you can draw people to your website, and eventually turn them into customers.

Here are a few tips to write tweets that are search engine optimized:

  • Include key phrases in tweets – these are the words people are using to find you.
  • Don’t spam – keep your tweets interesting and relevant.
  • Tweet regularly – recent posts get priority for search results.
  • Use hashtags – # is used in Twitter to identify a specific topic such as #cars. Find topics that relate to your post at http://hashtags.org/.

Using Twitter for SEO can generate huge results for your business. If you have already seen results or have questions, leave a comment below.

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Posted in SEO, Social Media, Social Networking | No Comments »

Here’s Why You Should Be Using Social Media

Friday, September 11th, 2009

Gain a better understanding of why developing closer relationships with customers and others in your industry can be beneficial for your company.

Social Media Connector

Social media sites such as Facebook, Twitter, and LinkedIn provide you with the opportunity to develop a rapport with customers and others in your industry. It is important to make sure that you are utilizing these sites appropriately for maximum gain.

It is very important to be viewed as an expert in your field. By connecting with other people and sharing your knowledge, you will reinforce your status as an expert and therefore be more recognized in your field. Also, because of your strong influence as an expert, people will be more likely to read what you have to post. This is a wonderful opportunity for you and your company. You have the ability to generate leads because people will come to you when looking for answers and someone to work with.  Moreover, many industry leaders are currently using social networking sites. It can be incredibly hard to contact these people by typical means (email, phone, snail mail) but with social media sites, developing relationships with these people is well within your reach.

By connecting with customers and sorting out issues they may have in a public forum, you are proving your commitment to customer service. Not only can you reduce delay in your responses, but you can connect with customers and collect feedback.  Social networks are an excellent place to conduct market research. You are able to monitor what is being said about your company and about other companies in your industry.  It is also a wonderful way to expand your global reach. Social media is an excellent way to market your services to people all over the world.

Social media sites are an excellent place to post interesting content that can improve your search rankings.  By posting your content in multiple social media sites, you will receive a large number of inbound links thus increasing your search engine rankings.

Social media sites are a budget-friendly (free!) way of connecting with customers and others in your industry. Do not let this opportunity pass you by because it is likely that even if you are not on these sites, people are discussing your business.

If you need help getting started with social media marketing, contact Right On – No Bull Marketing today.

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Posted in SEO, Social Media, Social Networking | No Comments »

Free Webinar – How Social Media Builds Inbound Links and Higher Search Rankings

Monday, August 31st, 2009

Learn how to use social media to increase your company’s organic search engine rankings.

Arnie KuennThis Wednesday, September 2, at 4:00PM Eastern, 1:00PM Pacific, Arnie Kuenn, Founder of Vertical Measures, will be discussing how you can use your social media campaign to develop massive amounts of organic search traffic.

If you want to gain a better understanding of search engine optimization, using social media to get links and rankings, what type of content to create and promote for your site, and more, than you do not want to miss this exclusive webinar. By the time the webinar is over, you will be able to better format your social media sites to build followers and help direct traffic to your website.

Sign up for this free webinar by visiting our free internet marketing webinars page.

We hope to see you there!

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Posted in Internet Marketing Webinars, Lead Generation, SEO, Social Media, Social Networking | No Comments »

Free Local Search Engine Optimization Webinar

Wednesday, July 22nd, 2009

Free webinar with Bill Leake, Founder and CEO of Apogee Search on how your business can succeed with local search engine optimization.

Apogee SearchYou’re already using search engine optimization to attract customers to your website, but what are you doing to attract visitors to your offline store?

With over 40 percent of all online searches having local intent, the opportunity to build your offline business is huge. Using features like Google Maps, local reviews, and community feedback, even small mom and pop stores can inexpensively compete for huge amounts of business.

Today, from 4:00 to 5:00 pm Eastern, Right On- No Bull Marketing President, Brian Offenberger, will be hosting a free webinar with Bill Leake, Founder and CEO of Apogee Search.  Bill will be discussing how your business can succeed using local search engine optimization.

Don’t miss your chance to learn all of the most profitable tactics to generate local business online.

To register for this event  visit the free internet marketing webinars page.

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Posted in Internet Marketing Webinars, SEO | No Comments »

How Online Testing Can Make Your Company Earn Like Google

Friday, June 19th, 2009

How you can follow Google’s testing strategy to make your company prosper.

Key to success

Wouldn’t it stink to be in the home sales business right now?

A friend of mine used to drive by a billboard every day that said “New Home FINANCE Center.”

Not a good thing in this down cycle but with the change of just a few letters this company ensured their survival in a down economy.

The billboard now says “New Home RELIEF Center.”

This is smart marketing and smart marketing always stems from a complete reality check.

That’s why Google is so dominant.

By adopting a “we don’t know it all, let’s test it attitude,” Google did the near impossible.

In less than 8 years they grew from nothing to the world’s most valued company.  They became more important than IBM…a bigger media player than all the TV networks COMBINED and put Microsoft back on its heels so far Bill Gates devoted his life to charity.

Through it all Google stays REALITY based.

They test every new business idea.  They test and re-test all aspects of their marketing to make sure they get maximum impact from all of their sales and marketing processes.

The first thing most small and mid-size service and retail companies should do is correctly set up an online advertising campaign on Yahoo or Google and then test it with your website (or special landing pages) to find out what converts traffic to sales in profitable fashions.

Take your time when doing this and do it correctly.  Every part of the process teaches you what works and what doesn’t and it’s this trial and error that will ultimately lead you to marketing success.

Why should you use search engines for this testing rather than other media?  There are lots of reasons but my favorites are as follows:

 

  1. Search engines deliver a consistent, somewhat predictable flow of traffic

 

  1. We can totally control how much we spend

 

  1. We get more marketing and customer data from this source than any other option

 

  1. We have more control of the testing process

 

THEN and only when it is working on our Google or Yahoo test do we break it out to our other marketing channels, in this preferred order:

 

  1. Search Engine Test (Google or Yahoo)

 

  1. Search Engine Optimization of Website

 

  1. Other Search Engine Advertising

 

  1. Email Promotions and Newsletters

 

  1. Blog tagging, podcasting, videocasting and other online channels

 

  1. Affiliates

 

  1. Press Releases

 

  1. Direct Mail

 

  1. Print Advertising

 

  1.  Other Media, if used

 

We test on search engines first because we can best control the conditions of our efforts while minimizing the expense.  Get it right there FIRST and then carry the messages forward to other lead generation channels.  Don’t let other more expensive channels offering less information be your test dummy.  If it works on the search engine, it most likely will work everywhere else.

Using this technique has the same effect water has in growing grass.  For a very small percentage of your ad budget you are getting valuable information from people that are your potential customers.  When you are ready to move to items 2-10, you’re doing so with valuable information that will explode your revenues, oftentimes 5-40 times as much as those not using such practices.

I want you to have a consistent recipe for generating traffic that converts into your desired business actions.  I want you to be able to use this recipe at will and have it do what you want at very minimal risk.  All the time, every time.

Test and make great things happen.

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Posted in Internet Advertising, Planning, SEO | No Comments »

Top Online Tips for Local and Regional Small Businesses

Wednesday, June 3rd, 2009

Here are the top 7 things you can do to help your local and/or regional business thrive:

Add Locations to Web Page Titles

Local Search

Make it obvious to search engines and search engine users where you are. Use geo-qualifying search terms with your main search term phrase (i.e. “tire stores” vs. “Springfield tire stores”). Make sure these location references are in the META title section on each of your web pages. This also allows your location to be prominently displayed on the search engine results page, something that does wonders for local businesses in driving traffic to their website. You have a good chance of earning a searcher’s click to your website if you provide what they are looking for near their location.

Claim Your Free Local Listings

Secure your local listings in Google Maps, Yahoo Local and MSN Live Local. This helps you in many ways:

  • You’ll get a boost in confidence from the search engines, which may increase your natural search engine rankings
  • Your customers will have more ways to find you
  • You’ll stop competitors from hacking or hijacking your information

Improve Your Local Listings

Include anything you can that will help shoppers choose you over your competitors. Especially important are business hours and locations, brands and products you carry, areas you service, credit cards you take, your guarantees and special offers. Use photos and videos if you can as graphics often draw more searchers.

Display Location and Hours on Each Page of Your Website

Make it easy for online traffic to find and shop from your offline store. Prominently display customer service options. A unique way to distinguish your business in the internet era is to prominently display your telephone number in case a website visitor would like to speak with a human being.

Get Local Inbound Links to Your Website

Inbound links from relevant local and regional sites help Google validate your location. You should strive for links from local chambers of commerce, local charities, local government sites and relevant local business. Couple those links with inbound links from general authority (news sites, Yahoo, DMOZ) and industry related authorities (trade organizations, industry related sites, niche publications, blogs, etc.) and you’ll be well on your way to page one rankings.

Buy Domain Names That Use Geo-Qualifying Search Terms

There are a few marketing approaches you can take with this recommendation. The most important one is to buy domain names that contain geographical search terms people will use to find your product or service.

Domain names are viewed by search engines kind of like business names. Using geo-qualifying references within the domain name make it easier for search engines to know your location, and thus rank you more highly for geographic related search queries.

As an example, you want to own terms like http://www.springfieldaftermarketparts.com/ or www.Springfieldcarparts.com. These tell search engines where you are plus they mirror the search terms used by your customers and prospects. You can own as many of these geo-related domain names as you would like and re-direct them all to your main website or create micro-sites for even more impact.

Monitor Your Reputation Online

People want to share information in the internet era and reviews are a way in which they do so. By posting reviews online, people can now share their opinions with anyone who may be interested in reading their opinions. Reviews posted on practically any website can be incorporated in postings appearing on other sites and may impact search engine results.

Because of this, it’s critical to monitor what’s being said about your business on the web. This allows you to quickly become aware of trends and problems and allows you to take actions to address them. Google offers a free service that does a good job of doing this for you. Use Google Alerts for your name, names of key executives and key employees, and common variations of them. Once you have set up an alert, anytime Google crawls the web and finds mention of these terms, they’ll send you an email (or an RSS feed) that lets you know what was found. It’s quick, simple and easy. You’ll find Google Alerts to be an invaluable resource.

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Posted in Internet Advertising, SEO | No Comments »

Do You Know How to Write for a Machine?

Monday, February 23rd, 2009

Are you writing content that Google can index? Tune in to the webinar this Wednesday, February 25th at 4:00 pm Eastern, 1:00 pm Pacific to find out.

For the first time in history, marketing material needs to be written for people and machines.

You can write the best sales copy in the world but if the machine called Google can’t find it and index it for your audience to find, you are out of luck.

Learn the insider’s secrets to writing for the web during Brian Offenberger’s free webinar on Wednesday, February 25th at 4:00 pm Eastern, 1:00 pm Pacific. We’ll be discussing anchor text, tagging, and how to create search engine friendly content.

It doesn’t cost you a penny to attend. Register today at http://www.brighttalk.com/channels/595/view.

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Posted in SEO | No Comments »

12 Steps for Implementing a Successful New Business Development Strategy

Tuesday, November 18th, 2008

1. Write down where you want to be. Set targets for customer growth, revenue, profits, sales to existing customers and employee attrition.

2. Take a factual look at where you are at in each of the areas listed in step number one.

3. Look at the gaps that exist from where you are at to where you want to be. Analyze the gaps the gaps using an adaptation of an old method developed by Dale Carnegie:

i. What is the gap?
ii. What are all the causes of the gap?
iii. What are all the possible solutions?
iv. What is are best solution(s)?

4. Clearly understand the impacts to the organization by closing the gaps that exist between desired outcomes and current results. Identify the benefits and measure impacts in terms of revenue and profit. Identify how desired results provide long term stability to the company and its employees.

5. Set short-term, intermediate and long-term goals and establish evaluative criteria and evaluation times. You must know what you want to hit, when you want to hit it.

6. Clearly establish inspection intervals for evaluation and corrective actions when needed. Know what key performance indicators you are going to measure and how you are going to measure it. Establish how you are going to evaluate company and individual performance and how often you are going to inspect results.

7. Write down all of the critical organizational actions necessary to achieve your business development objectives as outlined in step one.

8. Involve Employees. You must determine your initial program roll out and on-going progress communication methods and intervals to employees. Let them know what you are doing, why it is important to them (people are always more interested in how something impacts them) and how you are going to measure results. Discuss rewards to the business and its employees, if rewards are part of your program. Communicate consistently to employees at frequent intervals concerning program progress. Tie results to employee compensation and bonuses whenever possible.

9. Implement the program. Nothing happens without action. Usually things get worse with inactivity.

10. Monitor the progress of your program and adapt your practices based upon measurement and actionable analysis.

11. Communicate your results to critical stakeholders.

12. Ensure that new customer acquisition in profitable ways becomes an integral part of your business culture and practices. Make it a focal part of all new employee orientation. Include it as part of your regular management and employee meetings. Tie program objectives into employee compensation plans.

Posted in Customer Retention, Email Marketing, Internet Advertising, Joint Venture Marketing, Lead Generation, Online Conversions, Planning, RONB News, RONB Stuff, SEO, Search Engine News, Social Media, Social Networking, Training Programs, Uncategorized, Up-Selling | No Comments »

 
  
 

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