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Archive for the ‘Social Media’ Category

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Facebook Questions is a Unique Opportunity for Marketers

Friday, July 30th, 2010

Facebook Questions opens new world of opportunities for social media marketers.

This week Facebook unveiled Facebook Questions, a Q&A service that allows users to post questions and solicit answers from the millions of people on the site. Facebook Questions is not available to the entire Facebook community yet, but the Q&A service should get plenty of marketers salivating.

Facebook Questions is similar to Yahoo! Answers, Quora and LinkedIn Answers where people can post questions about a topic and receive feedback from users. The difference with Facebook Questions is that it has more than 500 million users at its disposal.

According to the Facebook blog, Facebook Questions will be available for anyone on the Internet to see.

For marketers, Facebook Questions is a unique opportunity to have direct access to Facebook users. Due to privacy settings on profiles, it has become more difficult for marketers to interact with individuals. Now, marketers will be able to talk with Facebook users who are looking for advice on the best cellular phone, car stereo, security system etc.

Facebook Questions

Facebook Questions can easily become a marketing tool where salespeople can identify and target sales leads. Facebook will use keyword tags to organize questions into different subject categories to make it easy for people, especially marketers, to find the topics of their expertise.

We should note that, like LinkedIn Answers, Facebook Questions is not a place to advertise your products. Facebook will likely moderate the new tool to ensure there are only quality questions and answers.

Facebook Questions is a place to build relationships with potential sales leads where you can share your expertise and rise above the chatter to become a thought leader in your space.

We look forward to the Facebook Questions rollout and its immense potential for marketers.

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Posted in Social Media, Social Networking | No Comments »

Announcing The Winners Of Our One Hour Marketing Consultation

Thursday, July 1st, 2010

interphex-logo

Interphex Webinar attendees Tracy Thor, Rich Nebeling, and Cheryl Bochniewicz are announced as the winners of a one-hour no-holds-barred marketing consultation.

Right On – No Bull Marketing would like to congratulate the winners of a one-hour marketing consultation with our founder, Brian Offenberger. Our three winners were all in attendance at the Interphex 2010 webinar “How To Earn Profits With LinkedIn, Facebook and Twitter.”

The winners are:

The winners were randomly selected from those in attendance and will have an opportunity to speak with internet marketing expert, Brian Offenberger, for one hour about any marketing topic they wish. Potential topics for discussion include social media strategy, search engine optimization, website analysis, internet advertising, and more.

Right On – No Bull would like to congratulate these three winners. We look forward to speaking with you!

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Posted in RONB News, Social Media, Training Programs | No Comments »

5 Easy Steps To Building A Company Profile On LinkedIn

Wednesday, April 7th, 2010

How to create a LinkedIn company profile that increases your search engine rankings and improves your networking abilities.

Are you using social networking site LinkedIn as effectively as you can to get better search engine rankings and connect with industry insiders?

Many business owners spend hours creating and using their own personal profile on LinkedIn but completely ignore the option of creating a company profile.

To put it simply, a company profile on LinkedIn acts as a fact sheet about your company and its employees. However, when optimized correctly, your company’s profile can appear on the first page of relevant search engine results and allow you to showcase your services, recruit employees, and connect with other professionals in your industry.

Creating and optimizing your company profile is simple and can be done in less than 20 minutes by following these five easy steps. Note: You’ll need a LinkedIn profile before you begin this process.

1. Create A Company Profile

To get started, go here and fill in the biographical information about your company.

2. Use Keywords Within Text Fields

Because all text on LinkedIn can be seen by search engines, it is important to use keywords throughout your profile. It is best to utilize the same keywords that you use on your website. If you have not done keyword research yet, there are many online tools such as Google Keyword Tool that let you research keywords that are relevant to your business.

LinkedIn Graphic 6

3. Use The Maximum Number Of Characters

Each text field within LinkedIn has a different character limit. It is important to use all available characters so that you can target as many important keywords as possible. A few important character limits to keep in mind are:

  • Company Name – 100 characters
  • Summary – 2000 characters
  • Specialties – 500 characters

Search engines like high word counts. They also like keywords. Create keyword-rich text that uses the maximum character limit to increase your ranking in the search engines.

4. Link To Your Company Website On Your Profile

Listing your company website is a great way to create inbound links. It is also an excellent opportunity to link to other resources such as your company blog or other important pages.

LinkedIn Graphic 7

5. Get Involved

Like any other social media site, it is important to establish your company on LinkedIn by participating and networking with others. Join groups within your industry, include your blog postings on your profile, and ask/answer questions in the “Answers” section of LinkedIn. Creating a strong LinkedIn presence is key to finding success with social networking.

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Facebook Rolls Out New Insights Feature

Friday, March 19th, 2010

Social media giant, Facebook, has begun sending page activity summaries to page administrators via email.

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If you’re one of the thousands of Facebook page administrators, you may have noticed something new delivered to your email inbox this week. Facebook has begun quietly sending out a summary of page activity to page administrators. While there has been no official announcement from the social media company, many recipients of these new emails have taken to the web to express their pleasant surprise at the new feature.

These emails are very basic at this time and only include text information but page administrators should find them very useful in keeping track of their page activity and interactions. The updates also serve as a reminder that administrators need to be working to create and maintain activity on their pages. The email summaries contain the following information:

  • New fans for the week plus the total number of page fans
  • The number of new Comments, Wall Posts, and Likes for this week and last
  • The number of pages views for this week and last

The emails also contain useful links for updating and advertising a Facebook Page as well as their Facebook Insights. While this new feature is still in the development phase, Facebook administrators can look forward to these summaries each week.

Don’t forget to fan us on Facebook to gain tips and tricks you won’t find anywhere else!

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How To Profit From Social Networks

Monday, March 1st, 2010

Discover the secrets to succeeding on social networks during this week’s webinar featuring Dave Kerpen, CEO of The Kbuzz.

Social networks like Facebook and Twitter have become almost as important as a website in the eyes of many business owners. After all, where else can you get direct access to millions of potential customers without having to spend a dime?

However, as most people discover, there is more to social networking then just creating a fan page and letting people come to you. If you want to succeed on Facebook and Twitter you will need to work for it.

This week on the Right On – No Bull Marketing Best Practices Webcast Channel, you’ll learn exactly what you need to do to succeed on social networks during the webinar How to Use Facebook & Twitter to Grow Your Business.

Tune in to the webinar on Wednesday, March 3rd at 4:00 pm Eastern/1:00 pm Pacific to see social media expert Dave Kerpen, CEO of The Kbuzz give you the tools you need to succeed.

Dave is a recognized social media guru and has been seen on CNBC’s “On the Money”, ABC World News Tonight, the CBS Early Show, the New York Times, and a number of other media outlets.

Register to attend this free webinar now.

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Posted in Internet Marketing Webinars, Social Media, Social Networking | No Comments »

New Facebook News Feed Settings Require You To Revise Them In Order To Start Seeing All Updates

Thursday, February 11th, 2010

Most likely you haven’t been seeing every update posted on Facebook by your friends. With the new redesigned version of Facebook, you have to edit the Live Feed settings to increase the number of updates it shows at one time. Follow the instructions below to start seeing more of your friends’ updates in your Facebook News Feed.

Recently Facebook underwent a makeover. The makeover promised simpler page design, but it doesn’t allow you to see all our your News Feeds and updates at one time anymore as Facebook randomly selects just 250 friends’ updates to show at one time. There is a way to change this and allow more updates to show on your Live Feed.

Follow the instructions below and you will again see all of your friends’ updates on your Live Feed!

  • Go to the home page.
  • Select  “Most Recent”

news-feed-5000

  • Scroll to the bottom of the page and select “Edit Options”

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  • Edit the maximum number of friends shown in Live Feed. Make it 5000 instead of 250.

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  • Click save.

You will now see up to 5000 friends’ updates in your Live Feed! Don’t forget to become a fan of Right On, No Bull on facebook for access to exclusive content just for our fans!

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How To Make Social Media Marketing Work For Your Business

Tuesday, February 9th, 2010

RSPA

I had a great time speaking with the members of the Retail Solutions Providers Association yesterday, February 8.

We discussed how to make social media marketing work for your business.  The facility was great, the audience was fabulous and I had a great time.

You can access a copy of the slide set by becoming a fan of Right On – No Bull Marketing on Facebook.

Special thanks as well to Lauren Stark (a wonderful hostess), Joe, Nicole and all the members.  Your efforts helped make this one of our most enjoyable conferences!

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Posted in Social Media | No Comments »

How To Use Facebook To Grow Your Profits

Friday, January 8th, 2010

Learn simple and effective strategies that will help you grow your profits on Facebook.

With social networking sites becoming increasingly popular, it is very important that your marketing reaches social media users. Find out the most effective business uses for Facebook and how to best promote your company by viewing this presentation. Right On – No Bull Marketing shows you the basics of marketing on Facebook.

Learn how to create a massive following, build your brand, and boost your profits on Facebook. Check out this presentation for tips and tricks you can put to use right now!


Don’t forget to become a fan of Right On – No Bull Marketing on Facebook right now for access to exclusive content just for fans!

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Posted in Social Media, Social Networking | No Comments »

How to Find Facebook User Demographics and Totals By City

Wednesday, January 6th, 2010

A step-by-step guide to finding user demographics and totals by city in Facebook.

Is your city the perfect place for Facebook marketing or are you better off investing your marketing dollars elsewhere? That’s a question that many local businesses must answer.

While Facebook is happy to provide you with this data, they don’t make it easy. To help, we’ve created this quick guide to finding the Facebook user demographics and totals in your city.

To start, log in to your Facebook account and click on the Ads and Pages button on the bottom left side of your screen. It looks like a smaller version of this image:

Facebook Ads and Pages

Once there, click the “+Create Targeted Ad” button on the center left side of the screen (you won’t actually be placing an ad). Note: if you have previously created a Facebook Ad, you will need to locate the green “Create an Ad” button near the top left of the screen.

You will then be asked to design your ad. Type anything you want in the “Destination URL”, “Title”, and “Body Text” boxes, then click continue.

You will now be shown targeting options. This is where you can learn about the Facebook demographics in your area.

Facebook Targeting

By default you will be shown everyone in the United States over 18. Change this by clicking the “By City” circle (and typing in your desired city in the search box that comes up), and then changing the age from “18” to “Any”.

Next, scroll down to the bottom of the page to see Facebook’s estimate of the number of users in your city.

To better match your exact market, you can segment the results by gender, age, income, and a number of other demographics. Using this data, you can make an informed decision about whether Facebook Marketing is right for you.

While you’re on Facebook, be sure to become our fan.

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Posted in Social Media, Social Networking | No Comments »

Twitter More Important Than Ever For SEO

Monday, November 16th, 2009

Recent announcement by Google and Bing makes Twitter an excellent SEO tool.

If your company is not already using Twitter as an internet marketing tool to generate profits than here is another great reason to get started.

We mentioned recently that both Google and Bing are starting to include Twitter posts (tweets) into their normal search results pages.  This means that whenever someone enters in a search term, they will not only see relevant websites, but they will also find tweets that relate to what they are searching for.

By regularly tweeting about your relevant search terms, you can have your Tweets on the first page of Google and Bing, even if your website isn’t there yet. From there, you can draw people to your website, and eventually turn them into customers.

Here are a few tips to write tweets that are search engine optimized:

  • Include key phrases in tweets – these are the words people are using to find you.
  • Don’t spam – keep your tweets interesting and relevant.
  • Tweet regularly – recent posts get priority for search results.
  • Use hashtags – # is used in Twitter to identify a specific topic such as #cars. Find topics that relate to your post at http://hashtags.org/.

Using Twitter for SEO can generate huge results for your business. If you have already seen results or have questions, leave a comment below.

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Posted in SEO, Social Media, Social Networking | No Comments »

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