GET STARTED Find out what Right On - No Bull Marketing
can do for your business. call 1-602-412-3168 or have us call you

*Please enter your name

*Please enter your email

*Please enter your phone number

call 602-412-3168

Email Right On No Bul Marketing
No Bull Marketing Blog

Posts Tagged ‘channel partner sales consulting’



The Idiot’s Guide To Closing A Sale


Posted on: October 24th, 2011 by joe No Comments

If your channel partner sales are low, your channel partners may need a crash course in Selling 101.

Here are some tips that distributors and manufacturers can give their channel partners to increase dealer network sales.

  • Don’t Force The Sale – There’s an old phrase that you probably know.  Always Be Selling. Many salespeople live and die by this.  In the 21st Century this doesn’t work.  Customers don’t want to be pressured into buying.  It’s better to form  a long-term friendship with the customer.  It’s more profitable.

  • Stay Focused – A good salesperson knows when and how to close a sale.  They have the confidence and the know-how to close a sale at the right time.  This helps protect and build customer loyalty with your products.

  • Don’t Jump The Gun – Some salespeople get too anxious and try to close the sale too early.  Your channel partner’s sales staff should be trained to make sure customers are satisfied with the product. 

  • Be Concise – When ready to close a sale, the salesperson should be direct and concise.  You want to make sure that they are selling with confidence and energy.

To close sales, your channel partners are going to need support from your end.

Stay regularly involved with them.  Make sure they have the latest product information.  Also provide them with the tips that they need to sell more.

At Right On – No Bull Marketing, we provide channel partner sales consulting.   We help distributors and manufacturers increase channel partner sales a variety of ways through company newsletter services and more!

To learn how we can help you, contact us today at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.

Right On - No Bull Logo




Why Your Channel Partners Are Ignoring You


Posted on: September 29th, 2011 by joe No Comments

goneAre you having trouble staying in contact with your channel partners?

It’s not uncommon.  Many manufacturers and distributors have similar problems.

If your channel partners are ignoring you, here are some tips to get them to pay attention to you.

1. Understand the Function of Your Products – Your dealers will already understand the features and technical specs of your products.  As a manufacturer, it’s your job to help them understand how your products will improve the lives of their customers.  For example, if you manufacture furniture, it’s far more important tell them how customers will benefit from the furniture than talking about the furniture itself.

2. Understand Why the Product Is Profitable – Your dealers are going to want to know why your product is profitable.  To explain this, you will need to understand why customers will use your product over the competition.  You can explain why your product is profitable by understanding how your product improves the lives of customers.

3. Show Commitment – If you want to get the most out of your dealers, you need to show commitment.  You need to be regularly posting helpful information on your dealer portal that will help them sell more of your products.  Posting tech specs and company history information isn’t going to cut it.  Dealers need to know how to sell and market your products.

4. Be Consistent – You want to be consistent when communicating with your dealers.  That means regularly communicating with them.  Have the infrastructure in place – dealer portals, websites, email lists, etc. – so you can consistently communicate with your dealers.

5. Balance Interests – To have a mutually profitable relationship with your dealers, you need to balance both the interests of your business with your dealers’ interests.  If you want to see success, it can’t all be a one-way street.  Keep this in mind when interacting with your channel partners.

Following these five tips will help you to communicate with your channel partners.

At Right On – No Bull Marketing, we help manufacturers and dealers increase channel partner sales with our channel partner sales consulting.

We have a proven track record of increasing channel partner sales using a variety of techniques including company newsletter services and channel partner salesperson education programs.

To learn more how you can help us today, contact us at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.

Right On - No Bull Logo




6 Ways To Leverage Social Media With Your Channel Partners


Posted on: September 19th, 2011 by admin No Comments

If there’s one challenge that your channel partners probably face, it’s how to properly use social media to promote your products and services.

Sure it’s really easy to set up a LinkedIn and Facebook account.  A kid in middle school can set one up.

However, it’s a challenge for most channel partners to interact and influence customers using social media.

Most channel partners take the “Will It Stick” approach.  They spray their customers with all sorts of messaging on social media sites.   They then pray and hope it sticks.  This often confuses and annoys customers.

It’s up to you to supply your channel partners with relevant information they can use to help your business increase sales via social media.

Following these six tips below will help you as well as your channel partners increase sales.

1. Provide Relevant Content: If you want customers to pay attention, you need your channel partners to post relevant content.  If they post things that customers can use, they’re more likely to share it with family and friends.  You’ll be a lot more relevant to customers.

2. Understand Your Audience: Channel partners really have to understand the needs and wants of their customers.  This will help them to provide customers with the content that they need.  You’ll want to be sure to get the right content to the appropriate channel partners at the appropriate time.

3. Don’t Leave It Open Ended: Your conversations on social media should eventually lead back to your website or blog.  Think of social media as a road to your website where customers can learn how your products and services solve their problems.

4. Provide Valuable Information: No one is going to pay attention to your channel partners on Facebook or LinkedIn if they don’t provide valuable information.  It’s up to you to provide your channel partners with relevant information that they can use to communicate with their customers via social media.

5. Provide Customizable Information: Whatever you give to your channel partners, you want to give them the freedom to customize it to the needs of their customers.  Whether it’s a case study or a blog post, give them a little freedom to customize it.

6. Teach Your Channel Partners: Most channel partners are new to social media.  Sure they may know how to set up an account, but they don’t know how to properly use it. They need to know how to effectively use Facebook, Twitter and LinkedIn to sell more.  It’s your job to teach them how to use it.

At Right On – No Bull Marketing, we specialize in channel partner sales consulting.  We can show you how to increase channel partner sales using a variety of innovative techniques.

Distributors and manufacturers come to us for our social media performance reviews to learn how they can get the most out of Facebook, LinkedIn and other social media sites.

To learn how we can help you call us today at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.

Right On - No Bull Logo



Right On - No Bull Marketing Logo Home | Testimonials | Contact Us | Site Map | Privacy Policy
©2008-2013 Right On – No Bull Marketing, LLC. All Rights Reserved.