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Posts Tagged ‘channel partner sales growth experts’

How To Write A Slam Dunk Sales Proposal

Posted on: November 30th, 2011 by joe No Comments

A well-written sales proposal can make the difference between success and failure.

If you want to write a great sales proposal that will affect your bottom line, you need to follow the tips below.

You’ll discover the proper structure in developing a winning proposal.

Background: When creating a background, you really want to provide a complete overview. Discuss your business goals. When explaining the background, you want to be clear and to the point. It should be very easy to understand.

Plan: In this area, you really want to discuss how to fix thing and address problems. Define what success means. You’ll also want to explain how you will measure success. Many people forget this last step. It’s very important to outline how to measure positive results.

Approach: With approach, you want to explain how you will carry out the plan. This is the place to outline who, what where, when and how it will be implemented. Be very detailed. However, be sure to clearly detail everything.

Requirements: In the requirements section, you really want to outline what it takes to be successful. Provide a list of all the resources and tools that are necessary for success.

Schedule: Here, you’ll want to place your plan on the calendar. Highlight important dates. Be sure to make it very easy for everyone to follow. Charts help to organize workflow and deadlines.

Money: When pricing out your plan, be realistic. Here is the place you’ll want to price out work as well as set a payment schedule. You want to be very clear and precise in this area. People will really go over this section with a fine tooth comb.

Benefits: Here’s where you discuss the benefits of this proposal. You’ll want to justify the costs that you present your proposal in this section. When thinking of benefits, think in terms of the customer, not yourself.

These are all very important points to follow. Make sure to have several people read over the proposal to make sure that it makes sense.

At Right On – No Bull Marketing, we are channel partner sales growth experts. We know how to help you find new dealers for your channel partner program.

For more great tips, be sure to read other postings on the Right On – No Bull Marketing Blog and sign up for our newsletter.

4 Things That Channel Partners Don’t Want To Hear

Posted on: November 3rd, 2011 by joe No Comments

To increase channel partner sales, distributors and manufacturers need to learn how to communicate with their network of dealers.

To help you improve communications, here are the top four things that channel partners don’t want to hear from distributors and manufacturers when you call them on the phone.

1. Channel Partners Don’t Want To Hear Excuses – Like all of us, channel partners hate excuses. Channel partners have their own problems to handle, and they don’t want to hear your problems. Your channel partners are going to avoid your phone calls if you complain and give them excuses.

2. Channel Partners Don’t Want To Hear About Your Company – Channel partners don’t have the time to sit through a history presentation about your company. They want to know how your products will make them more money.

3. Channel Partners Don’t Want To Hear Bad News – Everyone knows that the economy is in the pits. Your channel partners don’t need you telling them that. They need to hear how they can sell more in a tough economy.

4. Channel Partners Don’t Want To Hear What You Can’t Do – Don’t waste your time telling your channel partners what you can’t do for them. They want to hear what you can do to help them grow.

Following these four tips will help you communicate with your network of dealers.

As channel partner sales growth experts, we can tell show you how to increase dealer network sales. For more great tips, be sure to read the Right On – No Bull Marketing Blog and visit our Facebook page!

What Channel Partners Really Want

Posted on: October 17th, 2011 by joe No Comments

The relationship between distributors and manufacturers and their channel partners is a give and take relationship.

Both groups need each other to be successful and profitable.

However, it’s sometimes difficult for these two groups to be on the same page. Lack of communication and geographic distance usually plays a role.

For distributors and manufacturers, here is what your channel partners need so you both can be profitable.

1. Understand the Role You Provide – Obviously, you need to know the ins and outs of the products that you manufacture. However, you need to take this to the next level. You need to understand how your products help your channel partners and their customers. This will help to create a more profitable relationship with your channel partners.

2. Know How to Make Your Channel Partners Profitable – Your channel partners aren’t looking for more information about your products. They’re looking for ways to make more money. The faster that you realize this, the better the relationship you’ll have with your channel partners.

3. Keep the Channel Partners Happy – Your channel partners want you to be personally committed to them. They’ll want to receive shipments on time. They’ll also want to be able to easily get in contact with you when necessary. This is how you keep your channel partners happy.

4. Manage Your Team – On your end, it’s important to have sales staff organized and equipped to handle the wants and needs of existing and potential channel partners. It’s critical to have them properly trained on the ins and outs of the products that you manufacture. You’ll establish more profitable relationships that way.

5. Balance Interests – As a manufacturer, it’s your job to ensure that your relationship with your channel partners is mutually profitable. It’s a tough balancing act. But it’s an important one. Always keep in mind the interests of your channel partners as well as your own. It’s a give and take relationship.

At Right On – No Bull Marketing, we are channel partner sales growth experts. To learn how we can help you, visit our Channel Partner Growth Services Page. For any questions, contact us today at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.

13 Ways To Make Time For Your Channel Partners

Posted on: October 12th, 2011 by joe No Comments

It’s tough for distributors and manufacturers to find time for their channel partners.

Between the day-to-day grind of running a successful business, it can be hard to find time to pick up the phone and make a call.

However, if you follow the tips below, you’ll find more time to communicate with your channel partners to build a stronger relationship and increase sales.

1. Create a Plan – If you want to increase sales, you need to create a channel partner sales growth program where you stay in regular contact with your channel partners. Having a dealer portal is one way to stay in regular contact. To do this, you’ll need a plan.

2. Budget Time – Make it a regular event to spend time working on your channel partner programs. This is a great time to find new channel partners that can benefit from the products that you manufacture.

3. Involve Others – Your channel partner program shouldn’t be a one-person show. It takes teamwork. Find others at your business that can regularly help you work with channel partners to increase sales.

4. Be Targeted – When working on your channel partner program, you want to target the areas where you’ll see the most profits and most impact. You’ll want to stay focused when working on channel partner sales growth.

5. Utilize Wait Times – Those down times between meetings and between tasks are great times to work on your channel partner program. Squeezing in a little time here and there will make all the difference.

6. Stay Focused – Don’t get caught up surfing the web at work or talking with colleagues. Procrastination will kill your business. Focus your attention on your channel partners during these down times.

7. Use Technology – Use your smartphone or laptop while you’re away from the office. It’s a great way to reach out to channel partners while you’re at your kid’s soccer practice.

8. Work on Long Flights – Instead of sleeping or reading a book, work on your channel partner program during long flights. Many long flights now have internet access, so you’ll be able to get a lot accomplished.

9. Rise and Shine – We’re at our most productive during the early morning hours. Get to the office a little early and dedicate that time to your channel partner program.

10. Get Outside Help – You need to know when to get help. There are plenty of channel partner sales growth experts, who can provide assistance in growing dealer sales.

11. Divide and Conquer – Your channel partner program may be too much to bite off in one sitting. Divide your channel partner program into smaller tasks on your to do list. You’ll be surprised how much you accomplish if you do this.

12. Make Data Based Decisions – If you want better results, base your actions on data, and not gut instinct. You’ll be more decisive if you act this way.

13. Stay Positive – You can’t have a negative attitude. Don’t let the day-to-day drama hold you back from accomplishing what needs to be done. Exercising throughout the work week helps to keep you motived to get things done.

If you follow these tips, you’ll more time for your channel partner program. For more, great channel partner sales growth tips, read the Right On – No Bull Marketing Blog. Also, follow us on Facebook.

The 10 Commandments For Distributors & Manufacturers

Posted on: October 6th, 2011 by joe No Comments

Commandment I

You shall have a written business plan as well as a marketing plan. Your business cannot survive without it.

Commandment II

You shall invest a good amount of time in lead generation because your business cannot survive without customers.

Commandment III

You shall provide customers with a good reason to buy your products and services over the competition.

Commandment IV

You shall learn how to hire good workers and train them to do their very best.

Commandment V

You shall treat employees fairly because they are the ones that help you achieve success.

Commandment VI

You shall not waste money. You must make sure you are getting a return on all of your investments.

Commandment VII

You shall regularly take the time to measure and test for better results.

Commandment VIII

You shall make calculated decisions based on data. It’s better than relying on personal opinion or “gut instinct.”

Commandment IX

You shall not waste time and put off tough issues. Procrastination hurts your business in the long run.

Commandment X

You shall enjoy your job and make money. Work should be fun and profitable. Always keep that in the back of your mind. We work to live great lives!

Follow these commandments and you’ll be on your way to a better life with more wealth and happiness!