Turkey, gifts and time off puts sales meetings and calls on ice for weeks. Many salespeople are on autopilot during this time. This is the time when your team should be seriously planning and prepping for the New Year.
To keep your business rolling during this slow time, here are some easy way to keep your salespeople on point.
- Research, Research, Research – This is a great time to research your prospects to get an understanding of how they operate and make decisions. Look at company websites and social media sites such as LinkedIn to get some intelligence.
- Education – When things are slow, it’s a great opportunity for channel partner salesperson education. Whether you attend webinars or in-person training sessions, this is a great opportunity to improve your staff.
- Plan Ahead – This is the time to lay the groundwork for important trade shows and sales meetings with channel partners throughout the year. If you map out your year ahead of time, you’ll be in better shape for the duration of the year.
- Create a Campaign – Start the New Year off with a bang with a campaign that targets your sales leads.
Following these tips will keep you rolling through the holiday season. For more great tips, be sure to read other post on the Right On – No Bull Marketing Blog. There, you’ll find expert best practices on the best ways to increase dealer network sales.