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Posts Tagged ‘Email Marketing’





Right On – No Bull Marketing Wins Constant Contact Email Marketing All Star Award


Posted on: April 11th, 2012 by admin No Comments

We have some great news to share with you! We have recently won Constant Contact’s email marketing All Star Award!

This award is given to Constant Contact email marketers that achieved tremendous results in 2011. Constant Contact awards the All Star Award to companies that:

  • Consistently have high open rates greater than 25%
  • Maintain regular contact with audience
  • Use interactive Constant Contact tools
  • Regularly check analytics for improvements

This is a tough feat to accomplish. Only 10 percent of Constant Contact users win this award.

We’d like to thank Constant Contact for this award! They are one of the top email marketing platform providers with more than half a million customers worldwide.

This award shows our commitment to providing tremendous email results for our clients. To discover how we can help you increase sales and results using email marketing, visit our website at www.RightOn-NoBull.com and visit our newsletter webpage.




A Great Example of Marketing


Posted on: December 2nd, 2009 by joe No Comments

Hats off to Football Fanatics for capitalizing on marketing tactics to promote Rose Bowl bound Buckeyes.

Football Fanatics used the Ohio State Buckeyes’ November 14th win over Iowa to launch a marketing campaign to sell their products.  Taking several steps to promote apparel and gear,  Football Fanatics demonstrates the following smart tactics:

1. Timing – What better opportunity to capitalize on the excitement of the Buckeyes heading to the Rose Bowl then by emailing potential buyers within two minutes of learning their team was in the big game?

Email Marketing Timing

2. Relevant email graphics – Hoodies, shirts, and hats all clearly tying Ohio State to the Rose Bowl.

Email Graphics

3. Clear email – Call-to-Action – The “Shop Now” button is prominently featured within the email.

Email Call-to-Action

4. Relevant landing page – When you click on the “shop now” button you are directly taken to the landing page that features the product from the email.

Landing Pages

5. It’s all in the details – Shipping is an important factor in online shopping.  Showing the shipping up front and any deals featured, are promoted at the top of the webpage, clearly defined and in more than one place.

Ohio State 5

6. Promoting additional products – Football Fanatics goes for the extra point and includes other products for additional sports teams in Ohio.

Promoting Products

7. Simple Navigation – The simple layout and clear navigation guides buyers through the site and clearly labels various ways to filter through products; based on price, department, style, etc.  This makes for fast and easy online shopping during the busy holiday season.

Football Fanatics receives strong marks for tackling the opportunities that allow them to show why consumers should purchase from them, when they can expect delivery, and how easy it is to order.




Most Effective Email Marketing List Building Tactics Revealed


Posted on: August 10th, 2009 by admin No Comments

New study finds the most and least effective methods for collecting email addresses for email marketing.

Exact Target Logo

If you have ever done anything with email marketing, chances are you know how important it is to have a solid list of email addresses to target. But what’s the best way to capture those email addresses?

A new study by ExactTarget, in collaboration with the Email Marketers Club, and the Center for Media Design at Ball State University might have the answer.

According to the paper, capturing email addresses when a potential customer is highly engaged, either at point-of-sale, on a website, is up to 60% more effective then via other methods such as list rentals and mass advertising.

The most effective methods for capturing email addresses according to the study are online registration, inbound call centers, at the point-of-sale, and through social sharing sites, in that order.

The least effective methods, the study concluded, were offline advertising, outbound call centers, and list rental. The study also points out that almost 33% of email marketers don’t bother to evaluate their list building methods for issues.

Another interesting finding of the report shows that while B2B marketers benefited from offering incentives to capture email addresses, B2C marketers do better without offering incentive.

Finally, the study predicts that just this year, sharing email content via social networks is expected to increase 348%. That means that if you are not making it easy to share each article on Facebook, Twitter, and other social networking sites, you may be losing out.

Request a copy of the whitepaper here.




Is Email Marketing The Solution Your Company Needs?


Posted on: August 4th, 2009 by admin No Comments

Free webinar about why to use email marketing, Wednesday, August 5 at 4:00 PM Eastern, 1:00 PM Pacific.

why-use-email-picture

Email Marketing is considered by many experts to be one of the best ways that you can increase profits for your business. Not only is it inexpensive, it’s also highly effective, easy to get started, and not overly time intensive.

Tomorrow at 4:00 PM Eastern, 1:00 PM Pacific, Company President Brian Offenberger will be offering a free webinar titled “Why Use Email Marketing.”

During the presentation you will learn exactly why you should use email marketing to increase your sales. You’ll also learn ways that you can use email marketing and the results you can expect.

Don’t miss out on this value packed webinar.

Register now.



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