1. Is the email driving traffic? Examine your analytics to see how email is driving website traffic as well as in-store traffic.
2. Is email contributing to more leads and sales? Take a close look to see if email is contributing to sales results. Be sure to look at your cost-per-lead and cost-per-sale to ensure you’re making a profit with email.
3. What types actions are customers taking with your email? Most email programs allow you to track open rates, click-through rates, unsubscribes and other analytics. See what customers are doing with your emails.
4. Is email improving your lifetime customer value? Calculate your lifetime customer value. Is it increasing thanks to email marketing? Is it easier to up-sell and cross-sell?
Be sure to regularly check your email marketing analytics to measure success.
For even more help, contact the email marketing experts at Right On – No Bull Marketing. We offer award-winning email marketing plans for furniture companies of all sizes. Find out more by visiting www.RightOn-NoBull.com.