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How Distributors And Manufacturers Can Increase Channel Partner Sales In 2012

Posted on: December 5th, 2011 by joe No Comments

The New Year will be here in just a few weeks. It’s a time for businesses to start fresh … dream big … and achieve lot of success.

For distributors and manufacturers looking to increase dealer network sales in 2012, this post will give you five easy ways to get rolling.

New Year’s Success Tip #1: Take Baby Steps

So many businesses start off the New Year with grand plans only to get stuck in the mud. If you want to avoid this, take small baby steps toward your goal. It may not seem like a lot, but if you take small steps throughout the year, you’re more likely to reach your goal.

New Year’s Success Tip #2: Focus on the Present

Don’t get too caught up thinking about the success and failures of 2011. Learn from your experiences and move on. If you spend too much time thinking about the past, you’ll never achieve success in the future.

New Year’s Success Tip #3: Create Concrete Goals

When you map out your goals for 2012, you want them to be concrete. Set goals with actual numbers. The more specific you are … the better. If one of your goals is to find new channel partners, then aim for a specific number of new channel partners.

New Year’s Success Tip #4: Pay Attention to Data

It’s quite possible some of your business endeavors may fail this year. If the happens, don’t chalk it up to lack of effort or some abstract reason. Look at the raw data and find out the true reason you failed. During success, also look at the data to see why you succeed.

New Year’s Success Tip #5: Stay Focused

Don’t take your eye of the prize in 2012. Many companies fail because they lose sight of what is important. They spread their resources thin and nothing gets accomplished. Don’t let this be you!

At Right On – No Bull Marketing, we have a proven track record of helping distributors and manufacturers increase channel partner sales.

To help you get ready for 2012, give us a call today at 602-412-3168. Below are a few other postings that you may be interested in reading.

Mobile Marketing 101 For Distributors And Manufacturers

5 Social Media Trends Impacting Manufacturers

Ways To Beef Up Your Channel Partner Sales

Ways To Beef Up Your Channel Partner Sales

Posted on: November 7th, 2011 by joe No Comments

If your channel partner sales are flat, you may need to give your dealers a little sales advice.

This may seem a little untraditional, but it’s the best way to stay in touch with your dealers, while working to increase sales.

Here are some ways to help them sell more of your products.

1. Get Inside Their Head – Sales is 1 percent physical and 99 percent mental. If a salesperson presses too hard, they’re not going to close the sale. Like golf, don’t try so hard. You’ll post more sales.

2. Sales Is Not about Selling – Good salespeople know that selling is all about building a relationship with the customer. Don’t get too caught up with trying to close the sale. Working on building a strong relationship.

3. It’s about the Help – Selling is all about helping the customer. If you don’t answer the customer’s questions, you won’t make the sale. Ask questions to find out the needs and concerns of your customers.

4. Customers are Not All the Same – If everyone were the same, we’d have a simple sales formula. Understand some customers respond better to visuals (signs, brochures). Others respond better to dialogue.

5. Provide Support to Your Claims – Customers on the fence sometimes need to see reviews or testimonials. Be sure to have some on hand. They can go a long way in closing a sale.

Following these five tips will help you increase channel partner sales.

At Right On – No Bull Marketing, we’re experts at helping you find new channel partners and channel partner salesperson education.

For more, great channel partner tips, be sure to become a fan of the Right On – No Bull Marketing Facebook Page.

How To Get Email Responses Faster

Posted on: October 14th, 2011 by joe No Comments

Don’t you hate it when you send an important email to a channel partner and you don’t get a reply?

It’s happened to all of us.

If you want to get relevant email responses faster, you need to follow these tips below.

1. Keep Your Emails to the Point – People don’t want to read four page long emails. When writing emails, keep them short and to the point. People like to read emails that are easy to skim.

2. Include Call to Action – Just like your marketing materials, you’ll want to include a call to action. Be specific on what action the email recipient must take. A lot of times you never get a response because you don’t tell them what you want.

3. Give Them a Deadline – We’re all doing a million things at once. If the email doesn’t have an action deadline, people are going to procrastinate on it. You need to include a firm deadline in all emails that require action.

4. Don’t Be A Spammer – If you send a lot of emails you’re going to get ignored. Try to send email only when necessary. You don’t want to be known as a “spammer.” Also be sure to only use the email high priority setting when it’s actually a high priority.

5. Mass Emails Don’t Work – Don’t send one email with numerous directions to a group of people. You’re only going to confuse them. Send one email to one person. It keeps things lot more organized.

If you follow these tips, you’ll get email responses faster. It’s worked for us at Right On – No Bull Marketing!

At Right On – No Bull Marketing, we help manufacturers and distributors find new channel partners.

We have the experience to help you increase sales and lower the operational costs associated with selling more. To learn how we can help you, call us today at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.

Posts Tagged ‘find new channel partners’

How Distributors And Manufacturers Can Increase Channel Partner Sales In 2012

Ways To Beef Up Your Channel Partner Sales

How To Get Email Responses Faster

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