Tag Archive for "Lead Generation" - No B.S. Marketing Blog by Right On

Posts Tagged ‘Lead Generation’

The 10 Commandments For Distributors & Manufacturers

Posted on: October 6th, 2011 by joe No Comments

Commandment I

You shall have a written business plan as well as a marketing plan. Your business cannot survive without it.

Commandment II

You shall invest a good amount of time in lead generation because your business cannot survive without customers.

Commandment III

You shall provide customers with a good reason to buy your products and services over the competition.

Commandment IV

You shall learn how to hire good workers and train them to do their very best.

Commandment V

You shall treat employees fairly because they are the ones that help you achieve success.

Commandment VI

You shall not waste money. You must make sure you are getting a return on all of your investments.

Commandment VII

You shall regularly take the time to measure and test for better results.

Commandment VIII

You shall make calculated decisions based on data. It’s better than relying on personal opinion or “gut instinct.”

Commandment IX

You shall not waste time and put off tough issues. Procrastination hurts your business in the long run.

Commandment X

You shall enjoy your job and make money. Work should be fun and profitable. Always keep that in the back of your mind. We work to live great lives!

Follow these commandments and you’ll be on your way to a better life with more wealth and happiness!

5 Ways To Make Sales With Your Business Cards

Posted on: March 12th, 2009 by admin No Comments

How to create the perfect business card to boost your sales.

All companies have business cards yet few use them to maximum advantage. Here are 5 tips to help you make more sales from your business cards.

1. Include your email address

We speak to small and mid-size business owners at more than 30 events per year. More than one out of every four business cards people give us at these events does not include an email address. Your business card should always have an email contact address, even if it is not your personal one.

2. Include a call-to-action

Give people a reason to shop your store or visit your website. You do this by offering an “ethical bribe.” The ethical bribe may be in the form of a discount offer (“use this card for $5 off your next oil change”) to an offer for free information (“visit our website for free diagnostic tools to grow your business”). The point is to use your business card to keep its recipient involved with your company.

3. Use the front and back

There are two sides to a business card and yet over 75% of the cards we receive have one side that is blank. You are wasting valuable selling space and your incremental cost increase for two-sided printing is minimal. Use both sides of your business card to fully tell your story.

4. Include business hours and retail locations

It’s easy and a real convenience to your clients. Let them know when you are available to help them and where you are located (but don’t worry about including a map, as it is a waste of business card space in the internet era.

5. Feature Credit Options

Many times the statement, “We accept all major credit cards” or including credit card images on your business card makes more sales. In today’s economic times consumers are using their plastic, make sure it’s clear to them what plastic you take.

Every time you pass out your business card should be viewed as an opportunity to create a business relationship that makes you money. Incorporate these changes into your business cards and you’ll see a positive bottom-line impact.

Are You Ready For Make a Referral Week?

Posted on: March 7th, 2009 by admin No Comments

Join small businesses around the country on March 9-13, 2009 for Make a Referral Week. Help to stimulate the economy by recommending deserving businesses.

Make a Referral Week

On March 9-13, small businesses throughout the country will be joining together for one common goal: to generate 1000 referred leads to 1000 deserving small businesses.

Make a Referral Week is an organized effort by some of the nation’s leading small business experts to utilize the power of referrals to help stimulate the economy. By referring just one small business during the week, you can not only help a deserving business succeed, but also revitalize the nation’s economy.

To participate in the program visit www.MakeAReferralWeek.com and share the details of any referrals you make. Every day during the week, one referral will be selected as the best of the day and both the referrer and the company they referred will receive a gift basket with a number of signed books from notable business experts.

The event will also feature daily education sessions with guests including Ivan Misner, founder of BNI and author Masters of Networking, Bob Burg, author of Endless Referrals and the Go-Giver, Bill Cates, author of Get More Referrals Now, Andy Sernovitz, author of Word of Mouth Marketing, Guy Kawasaki, author of Reality Check, Rich Sloan, author of StartUpNation, Anita Campbell, publisher of Small Business Trends, Scott Allen, author of the Virtual Handshake, John Jantsch, author of Duct Tape Marketing, Scott Ginsberg of Nametag TV, Michael Port, author of the Contrarian Effect and Book Yourself Solid, Susan Solovic Wilson, founder of SBTV.com and Pam Slim, author Escape from Cubicle Nation.

Head over to the Make a Referral Week website now and learn how you can participate in the program.

We’ll see you there.

Kodak Meeting Prize Winners

Posted on: February 16th, 2009 by admin No Comments

Announcing the free consultation winners from the Kodak Document Imaging Resellers Conference.

At last week’s Kodak Document Imaging Resellers Conference in San Antonio, Right On – No Bull Marketing founder Brian Offenberger gave a highly rated talk titled Internet Lead Generation Tactics for Kodak Resellers.

At the end of his speech Brian promised to give away no charge consultations to a total of six companies (2 per session). These consultations are designed to answer questions and to suggest strategies and tactics to help rev up online sales.

The six lucky prize winners are:

Cindy Brooke – Brooke International
Richard Aschman – DataBank IMX
Brad Moritz – Imaging Solutions and Services, Inc.
Paul Szemplinski – IDT
Raymond Feoli – Inception Technologies
John Boyle – Image Express Inc.

Each prize winner will be contacted this week to arrange their free consultation.

If you need help with your website or web marketing, please contact us. We help companies just like yours grow sales and lifetime customer value with internet and automated marketing practices. We’d be happy to talk with you about your situation.

Drive Local Traffic to Your Offline Store for Free!

Posted on: January 22nd, 2009 by admin No Comments

How Google local business ads can drive traffic to your brick and mortar store.

Just like with websites, the ability to attract visitors to your physical storefront is a vital part of making your business profitable. Since 2006, savvy marketers have been using the power of Google local business ads to attract customers into their stores. Last week, Google announced a massive change to the local business system which provides far greater options for companies looking to entice people in their local market.

When a Google user types a query in Google Maps, they are automatically shown a list of businesses which relate to that search and their location on the map. For instance, if you were to type in “Subs in VA,” you would get a list of businesses related to subs that were around the Virginia area. For business owners, this is a great way to cheaply drive targeted local traffic into the store.

Previously, only the address, and website information was given for a site, but thanks to last week’s update, my search for subs allowed me the option to:

Get directions to the store

Search nearby locations

Save the address to my maps

Send the address to my email or cell phone

Get a street view (only in select locations)

Also, Google has announced that shortly, there will be the option for advertisers to track how users interacted with their Google Maps results. This allows you to test and optimize listings to your heart’s content.

Google local business ads are a great way to get your business some extra foot traffic and with free listings, the price is right.
For more information about the new features visit Inside AdWords.