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Posts Tagged ‘Lead Generation’

5 Ways To Make Sales With Your Business Cards

Thursday, March 12th, 2009

How to create the perfect business card to boost your sales.

All companies have business cards yet few use them to maximum advantage.  Here are 5 tips to help you make more sales from your business cards.

1.  Include your email address

We speak to small and mid-size business owners at more than 30 events per year.  More than one out of every four business cards people give us at these events does not include an email address.  Your business card should always have an email contact address, even if it is not your personal one.

2.  Include a call-to-action

Give people a reason to shop your store or visit your website.  You do this by offering an “ethical bribe.”  The ethical bribe may be in the form of a discount offer (”use this card for $5 off your next oil change”) to an offer for free information (”visit our website for free diagnostic tools to grow your business”).  The point is to use your business card to keep its recipient involved with your company.

3.  Use the front and back

There are two sides to a business card and yet over 75% of the cards we receive have one side that is blank.  You are wasting valuable selling space and your incremental cost increase for two-sided printing is minimal.  Use both sides of your business card to fully tell your story.

4.  Include business hours and retail locations

It’s easy and a real convenience to your clients.  Let them know when you are available to help them and where you are located (but don’t worry about including a map, as it is a waste of business card space in the internet era.

5.  Feature Credit Options

Many times the statement, “We accept all major credit cards” or including credit card images on your business card makes more sales.  In today’s economic times consumers are using their plastic, make sure it’s clear to them what plastic you take.

Every time you pass out your business card should be viewed as an opportunity to create a business relationship that makes you money.  Incorporate these changes into your business cards and you’ll see a positive bottom-line impact.

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Are You Ready For Make a Referral Week?

Saturday, March 7th, 2009

Join small businesses around the country on March 9-13, 2009 for Make a Referral Week. Help to stimulate the economy by recommending deserving businesses.

Make a Referral Week

On March 9-13, small businesses throughout the country will be joining together for one common goal: to generate 1000 referred leads to 1000 deserving small businesses.

Make a Referral Week is an organized effort by some of the nation’s leading small business experts to utilize the power of referrals to help stimulate the economy. By referring just one small business during the week, you can not only help a deserving business succeed, but also revitalize the nation’s economy.

To participate in the program visit www.MakeAReferralWeek.com and share the details of any referrals you make. Every day during the week, one referral will be selected as the best of the day and both the referrer and the company they referred will receive a gift basket with a number of signed books from notable business experts.

The event will also feature daily education sessions with guests including Ivan Misner, founder of BNI and author Masters of Networking, Bob Burg, author of Endless Referrals and the Go-Giver, Bill Cates, author of Get More Referrals Now, Andy Sernovitz, author of Word of Mouth Marketing, Guy Kawasaki, author of Reality Check, Rich Sloan, author of StartUpNation, Anita Campbell, publisher of Small Business Trends, Scott Allen, author of the Virtual Handshake, John Jantsch, author of Duct Tape Marketing, Scott Ginsberg of Nametag TV, Michael Port, author of the Contrarian Effect and Book Yourself Solid, Susan Solovic Wilson, founder of SBTV.com and Pam Slim, author Escape from Cubicle Nation.

Head over to the Make a Referral Week website now and learn how you can participate in the program.

We’ll see you there.

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Posted in Customer Loyalty, Lead Generation | No Comments »

Kodak Meeting Prize Winners

Monday, February 16th, 2009

Announcing the free consultation winners from the Kodak Document Imaging Resellers Conference.

At last week’s Kodak Document Imaging Resellers Conference in San Antonio, Right On – No Bull Marketing founder Brian Offenberger gave a highly rated talk titled Internet Lead Generation Tactics for Kodak Resellers.

At the end of his speech Brian promised to give away no charge consultations to a total of six companies (2 per session).  These consultations are designed to answer questions and to suggest strategies and tactics to help rev up online sales.

The six lucky prize winners are:

  • Cindy Brooke – Brooke International
  • Richard Aschman – DataBank IMX
  • Brad Moritz – Imaging Solutions and Services, Inc.
  • Paul Szemplinski – IDT
  • Raymond Feoli – Inception Technologies
  • John Boyle – Image Express Inc.

Each prize winner will be contacted this week to arrange their free consultation.

If you need help with your website or web marketing, please contact us.  We help companies just like yours grow sales and lifetime customer value with internet and automated marketing practices.  We’d be happy to talk with you about your situation.

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Posted in RONB News | No Comments »

Drive Local Traffic to Your Offline Store for Free!

Thursday, January 22nd, 2009

How Google local business ads can drive traffic to your brick and mortar store.

Just like with websites, the ability to attract visitors to your physical storefront is a vital part of making your business profitable. Since 2006, savvy marketers have been using the power of Google local business ads to attract customers into their stores. Last week, Google announced a massive change to the local business system which provides far greater options for companies looking to entice people in their local market.

When a Google user types a query in Google Maps, they are automatically shown a list of businesses which relate to that search and their location on the map. For instance, if you were to type in “Subs in VA,” you would get a list of businesses related to subs that were around the Virginia area. For business owners, this is a great way to cheaply drive targeted local traffic into the store.

Previously, only the address, and website information was given for a site, but thanks to last week’s update, my search for subs allowed me the option to:

    Google Local Search

  • Get directions to the store

  • Search nearby locations

  • Save the address to my maps

  • Send the address to my email or cell phone

  • Get a street view (only in select locations)

Also, Google has announced that shortly, there will be the option for advertisers to track how users interacted with their Google Maps results. This allows you to test and optimize listings to your heart’s content.

Google local business ads are a great way to get your business some extra foot traffic and with free listings, the price is right.
For more information about the new features visit Inside AdWords.

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Posted in Internet Advertising, Lead Generation | No Comments »

 
  
 

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