Do you know why most manufacturers and distributors fall flat on their faces when it comes to social media marketing?
It’s because most do not know how to develop a social media content strategy. Most just set up a Facebook business page or a LinkedIn page and call it a day.
If want to have tons of people “liking” your Facebook page or following your LinkedIn page, you need to understand this one important point…
Social media is just the forum to deliver expertise through engaging and valuable content.
In other words … for social media, content is king.
When developing valuable and engaging content for your Facebook page, you need to create content that:
- Is persuasive and enables the client to move along further in the buying cycle.
- Pulls away from the outbound marketing and the self-promotion within social media marketing.
A recent survey by Business.com found that after “webinars,” social media users ranked “to read user ratings and reviews for business products or services” as the second most useful resource to help them do their job more easily and effectively.
Your business needs to capitalize on your clients’ need for useful and informative content. To do this, you need to actively “build” content that your audience will share on social media platforms such as Facebook and LinkedIn.
It is important to note that you need to segment your content to channel partners by type and target audience. Not all content will work the same for all channel partners.
Now that you know that content is king, you need to start developing and planning remarkable content.
At Right On – No Bull Marketing, we can help you develop remarkable content that will teach your channel partners how to sell more.
With our innovative Business Partner 3.0 program, you’ll see channel partner sales skyrocket. To learn more about how we can help your channel partner sales, call (602) 412-3168 or visit the Right On – No Bull Marketing Contact Page.
For more sales boosting tips, read the Right On – No Bull Marketing Blog. There, you can sign up for our monthly newsletter, which is full of helpful business boosting tips. Also be sure to join our Facebook and LinkedIn pages. You’ll get access to exclusive content that will help your business grow.