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Posts Tagged ‘Mobile Marketing’

Text Messaging More Popular Than Ever With Adults

Wednesday, January 13th, 2010

A new survey shows texting isn’t just for teenagers anymore.

Adults Text Messaging

If you think that texting is just for teenagers and young adults, think again. According to a survey by mobile messaging company Tekelec, text messaging is competing head-to-head with email as the preferred communication method amongst adults.

The survey, which collected data from 500 people of all ages in North America and Europe, contained a number of important findings including:

  • 60% of people over 45 text as often as they make calls from their cell phone.


  • 32% of people across age groups prefer texting versus 33% who prefer email.


  • 80% of people across age groups believe texting is quicker then email or voice message for getting a response.


  • 40% of women communicate mainly via texting versus 30% of men.



With texting this popular, it’s no wonder more and more companies are moving towards mobile marketing as a way to reach their customers.

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Posted in Mobile Marketing | No Comments »

Creating Successful Branded Apps: Searchable Content That Sticks

Monday, November 23rd, 2009

Learn how to create branded iPhone apps in this free webinar on Nov 25th at 4:00 PM EST, 1:00 PM PST.

Rachel Pasqua, iCrossingIf you want to learn how mobile marketing can greatly improve your bottom line than don’t miss this Wednesday’s Right On – No Bull Marketing Best Practices Webcast Channel event: “Creating Successful Branded Apps: Searchable Content That Sticks.”

The no-cost webinar on Wednesday, November 25th at 4:00 PM Eastern, 1:00 PM Pacific features Rachel Pasqua, Director of Mobile Marketing for iCrossing. She is at the forefront of the mobile marketing wave and intends to share a number of strategies for developing mobile applications that really work.

Sign up for the webinar now by going to our Internet Marketing Webinars page.

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Posted in Internet Marketing Webinars, Mobile Marketing | No Comments »

Are You Ready To Market In An iPhone World?

Tuesday, March 10th, 2009

How to prepare your website for mobile phone users.

Did you know that people can now get auto repair pricing quotes right through a free app on their iPhone?

RepairPal is the first iPhone app to give consumers auto repair pricing information and roadside assistance, all right from their phone.  People can find a mechanic, get a repair price, get a parts price or summon roadside assistance.

This is a great example of what you as business owners and operators can expect from your customers in the future.  The mobile phone (and it may be Wi-Fi based rather than cellular) will become the center of life for most of your customers.  It will become easier for consumers to get information on anything, at anytime, from anywhere.

What does this mean to you?

Well, you need to be aware of the many ways people can use to access your information and your website.  Thus, we suggest prepare by:

  • Keeping your website clean and uncluttered
  • Making sure your website is easy for people to navigate
  • Making sure your site is simple so it displays well on a variety of viewing screens (laptop, PDA, Desktop, phone, etc).
  • Making clear offers so people know why they should do business with you rather than the other guy
  • Present key buying information whenever possible in headline or bullet point format

More and more things will be happening concerning how people access their websites in the near future.  Stay with us to keep current on these trends.  Your best bet for now is to follow our tips and use the RepairPal app so you aren’t stranded on the roadside!

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Posted in Website Design | No Comments »

 
  
 

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