Free tool demonstrates how a small change in your website’s conversion rate can lead to a large increase in your profits.

Online marketers spend a lot of time worrying about how to attract visitors to their websites and loads of other variables important to their online success. Unfortunately, many of these marketers forget what’s really important, increasing revenue.

On the Internet, the best way to increase revenue is by increasing conversion rates. Mplans.com has created a small but useful free tool to help marketers understand what effect a change in their website’s conversion rate will have on their sales.

By imputing your number of website visitors over a given time period, your average order amount, and your total orders over the same time period, you will be given your current conversion rate, total sales, and sales per customer. You can then change the conversion rate and see your new totals in a side by side comparison with your current numbers.

This tool offers some fascinating insights into how a small change in your conversion rate can lead to a huge increase in sales dollars. It’s also interesting to see how improving your average order amount (an often forgotten variable) can have a similarly large impact on your bottom line.

Give the free conversion rate calculator tool a try.