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Posts Tagged ‘social media performance review’



9 Ways to Increase Company Facebook Page Followers


Posted on: February 21st, 2012 by admin No Comments

Growing your company Facebook fan following isn’t as hard as you may think.

If you want to increase the number of people who like your company Facebook page, you need to follow these nine tips.

1. Provide a Reason to “Like” You – People aren’t going to like your page out of the kindness of their hearts. They want a reason. Give visitors in idea on why they should like your page.

2. Dangle a Carrot – People need an incentive to like your Facebook page. Provide a discount or exclusive content. You want to give customers the VIP treatment on your Facebook page.

3. Promote It Everywhere – If you want to increase followers, you need to promote your page everywhere. Create signs. Include information about your page in advertisements. The idea is to spread the word about your page to increase its visibility.

4. Provide Fresh Information – Provide your Facebook followers with fresh ideas, insights and information that helps answer everyday problems and issues that your customers face.

5. Post Regularly – Have postings going up at least several times a week. It’s the best way to connect with customers and grow your following. Post interesting comments, pictures and videos to your Facebook page.

6. Avoid Direct Advertising – Facebook is about having conversations with your customers. It’s not about hitting them over the head with advertisements. Provide informative posts. Avoid sending advertisements to them.

7. Don’t Sound Like a Fool – Avoid talking in advertising and marketing speak. Communicate with your followers like you would to talk to a friend. Try to bring value to their lives through informative conversation, and have fun with it.

8. Get Existing Customers to Like Your Page – You probably already have a strong following of customers. Most likely, many of them have Facebook profiles. Targeting existing customers is an easy way to grow your followers and cut marketing costs.

9. Ask Fans to Spread the Word – Facebook has sharing features that followers can use to promote your page. Ask your current fans to click the “Share” and “Like” button to spread the word about your page.

It takes patience and dedication to build up your company Facebook following. At Right On – No Bull Marketing, we have lots of experience helping companies increase its Facebook fans as well as increase channel partner sales.

We can help you get started today with our social media performance review. With this quick and easy consultation, we can show you how to improve your company Facebook page’s performance right away.

To learn more, contact us at 602-412-3168.




How to Manage Negative Social Media Comments


Posted on: February 13th, 2012 by admin No Comments

If you have a company Facebook, Twitter or LinkedIn profile, it’s only a matter of time before you get a negative comment.

To help you better manage your company social media profiles, here is how to deal with negative comments.

  1. Closely Read the Comment – Before you do anything, read the comment several times. You want to make sure that you have a clear understanding of what the person is trying to say. In some instances, you may realize the comment isn’t meant to be negative.
  2. Respond as Soon as Possible – You never want to leave a person hanging. Find a way to respond to the complaint as soon as possible. The longer you go without a response, the more it will hurt your company’s reputation.
  3. Talk with Them Offline – Direct the person to a customer service email or phone number to handle the situation. You do not want the entire discussion aired out on Facebook or Twitter.
  4. Know When to Apologize – Sometimes all a customer wants is an apology. Go ahead and apologize on your social media profile. It will improve your credibility and reputation with your customers. Be sure to be sincere.
  5. Don’t Lose Your Cool – Don’t let a negative comment turn into an online shouting match. It will only hurt your company’s reputation.

If you’re having issues with a negative comment, don’t be afraid to ask for help whether it’s inside or outside of your company.

At Right On – No Bull Marketing, we offer social media performance review programs that will help you increase sales leads.

We also help distributors and manufacturers increase dealer network sales through innovative approaches that are affordable. To learn more, contact us today at 602-412-3168.




Easy Ways to Grow Your Company’s Facebook Fanbase


Posted on: January 27th, 2012 by admin No Comments

FacebookAre you looking for some quick and easy ways to grow your Facebook fanbase?

Follow these three tips and you’ll be on your way to getting tons of people to “like” your company Facebook page.

1). Include Facebook Page on All Marketing Materials

If you want to get the most out of your company Facebook Page, it needs to be included on all marketing materials.  This should include:

  • Print and Online Advertisements
  • Store Signs and Displays
  • Your Website
  • Email Signatures
  • Other Social Media Websites such as Twitter and LinkedIn

Also be sure to work with your channel partners, so they can help you promote your Facebook Page.  It’s a great way to get more fans on Facebook.

2). Facebook Advertising

Facebook advertising is one of the top ways to increase your fanbase.  Facebook offers several advertising options that will help you grow your fanbase.  These include:

  • Standard Advertisements – These are advertisements that allow you to promote just about anything.  They are limited to 25-character headlines and 135 characters for advertising information.
  • Sponsored Stories – This type of advertisement promotes people’s activity on your Facebook page to their fans.  It’s an easy way to ensure stories about your fans don’t get buried in anyone’s News Feed.
  • Ads for Pages – These ads promote various posts on your Facebook Page.  It’s a great way to increase visibility and interaction on your company Facebook Page.

Whatever advertising option you select, be sure to take your time on advertising.

3). Use Website Plugins and Widgets

There are lots of different Facebook plugins and widgets that you can install on your website that can drive web traffic to your Facebook page.

Some of the most popular plugins and widgets include:

You may need some help installing these items on your website.  If you need help, consider contacting a company that specializes in social media marketing and social media performance reviews.

Following these tips will help you increase your fanbase.  For more great social media marketing tips for distributors and manufacturers, read the Right On – No Bull Marketing Blog.

 




Important Social Media Marketing Stats for Distributors and Manufacturers


Posted on: January 12th, 2012 by joe No Comments

It looks like 2012 is going to be another big year for social media marketing.

According to a report from eMarketer, companies are going to be investing even more money in social media marketing in 2012.  Just take a look at the graph below.

eMarketer graph

In the next three years, companies will be investing a good portion of their digital marketing budgets into social media.  That’s because social media is a low-cost, highly effective marketing channel.

If you don’t believe us, take a look at these “Examples of Corporate Social Media in Action” from Mashable.

The point is social media marketing is becoming an important marketing channel for distributors and manufacturers worldwide.  If you’re still ignoring social media, you’re missing out on finding new customers as well as finding new dealers to sell the products that you make.

It’s time to get off the sidelines and start using Facebook, LinkedIn and other social media channels to grow your business.

If you already have a social media marketing plan that’s not performing well, we recommend doing a social media performance review with social media marketing experts like Right On – No Bull Marketing.

We’ve helped lots of companies use social media to increase customer traffic and boost sales. To learn more how we can help you with your social media marketing, call us today at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.

 




Important Facebook Features For Distributors & Manufacturers


Posted on: October 28th, 2011 by joe No Comments

If you want to increase dealer network sales, your channel partners need to take advantage of Facebook marketing.

With Facebook, you can significantly drive customer traffic to your website.  Just look at the Facebook use statistics:

  • 800 million active users: You’re going to have lots of customers that use Facebook.
  • 50 percent of users log-in every day: That’s 400 million people!  Compare that to other marketing channels.
  • Average user has 130 friends: Think how quickly your messages will spread on Facebook.

So if you want to get the most out of Facebook, you need to take advantage of a few very important new features.

You’ll want to pass these tips on to your channel partners.

  1. Photo Sharing – Facebook recently updated its photo-sharing feature.  You can now create visual photo albums with lots of sharing features.  Tip: Post pictures showing people using your products at events.

    2.  

  2. Top Stories – Facebook now has a feature called top stories.  These are the postings that appear near the top of a Facebook newsfeed.  Tip: If you want to create more visibility for your company, post questions, photos, polls and videos.  The more comments and likes that you get, the more visibility you’ll receive.

    3.  

  3. Utilize the Facebook Ticker – The Facebook Ticker is a new feature that shows people the most recent, up-to-the minute activity on Facebook.  You’ll see what people are commenting on, liking, etc.  Tip: To increase your visibility in users’ Facebook Tickers, encourage lots of comments on posts.

    4.  

Utilizing these three features will help you get the most out of Facebook.

At Right On – No Bull Marketing, we can help you with our industry leading social media performance review service.  We look at social media programs for distributors and manufacturers and provide them with the tips and advice to help them grow channel partner sales.

To learn how we can help you, call us today at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.

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