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Posts Tagged ‘Social Networking’



Facebook Questions is a Unique Opportunity for Marketers


Posted on: July 30th, 2010 by joe No Comments

Facebook Questions opens new world of opportunities for social media marketers.

This week Facebook unveiled Facebook Questions, a Q&A service that allows users to post questions and solicit answers from the millions of people on the site. Facebook Questions is not available to the entire Facebook community yet, but the Q&A service should get plenty of marketers salivating.

Facebook Questions is similar to Yahoo! Answers, Quora and LinkedIn Answers where people can post questions about a topic and receive feedback from users. The difference with Facebook Questions is that it has more than 500 million users at its disposal.

According to the Facebook blog, Facebook Questions will be available for anyone on the Internet to see.

For marketers, Facebook Questions is a unique opportunity to have direct access to Facebook users. Due to privacy settings on profiles, it has become more difficult for marketers to interact with individuals. Now, marketers will be able to talk with Facebook users who are looking for advice on the best cellular phone, car stereo, security system etc.

Facebook Questions

Facebook Questions can easily become a marketing tool where salespeople can identify and target sales leads. Facebook will use keyword tags to organize questions into different subject categories to make it easy for people, especially marketers, to find the topics of their expertise.

We should note that, like LinkedIn Answers, Facebook Questions is not a place to advertise your products. Facebook will likely moderate the new tool to ensure there are only quality questions and answers.

Facebook Questions is a place to build relationships with potential sales leads where you can share your expertise and rise above the chatter to become a thought leader in your space.

We look forward to the Facebook Questions rollout and its immense potential for marketers.




5 Easy Steps To Building A Company Profile On LinkedIn


Posted on: April 7th, 2010 by joe No Comments

How to create a LinkedIn company profile that increases your search engine rankings and improves your networking abilities.

Are you using social networking site LinkedIn as effectively as you can to get better search engine rankings and connect with industry insiders?

Many business owners spend hours creating and using their own personal profile on LinkedIn but completely ignore the option of creating a company profile.

To put it simply, a company profile on LinkedIn acts as a fact sheet about your company and its employees. However, when optimized correctly, your company’s profile can appear on the first page of relevant search engine results and allow you to showcase your services, recruit employees, and connect with other professionals in your industry.

Creating and optimizing your company profile is simple and can be done in less than 20 minutes by following these five easy steps. Note: You’ll need a LinkedIn profile before you begin this process.

1. Create A Company Profile

To get started, go here and fill in the biographical information about your company.

2. Use Keywords Within Text Fields

Because all text on LinkedIn can be seen by search engines, it is important to use keywords throughout your profile. It is best to utilize the same keywords that you use on your website. If you have not done keyword research yet, there are many online tools such as Google Keyword Tool that let you research keywords that are relevant to your business.

LinkedIn Graphic 6

3. Use The Maximum Number Of Characters

Each text field within LinkedIn has a different character limit. It is important to use all available characters so that you can target as many important keywords as possible. A few important character limits to keep in mind are:

  • Company Name – 100 characters
  • Summary – 2000 characters
  • Specialties – 500 characters

Search engines like high word counts. They also like keywords. Create keyword-rich text that uses the maximum character limit to increase your ranking in the search engines.

4. Link To Your Company Website On Your Profile

Listing your company website is a great way to create inbound links. It is also an excellent opportunity to link to other resources such as your company blog or other important pages.

LinkedIn Graphic 7

5. Get Involved

Like any other social media site, it is important to establish your company on LinkedIn by participating and networking with others. Join groups within your industry, include your blog postings on your profile, and ask/answer questions in the “Answers” section of LinkedIn. Creating a strong LinkedIn presence is key to finding success with social networking.




How To Profit From Social Networks


Posted on: March 1st, 2010 by joe No Comments

Discover the secrets to succeeding on social networks during this week’s webinar featuring Dave Kerpen, CEO of The Kbuzz.

Social networks like Facebook and Twitter have become almost as important as a website in the eyes of many business owners. After all, where else can you get direct access to millions of potential customers without having to spend a dime?

However, as most people discover, there is more to social networking then just creating a fan page and letting people come to you. If you want to succeed on Facebook and Twitter you will need to work for it.

This week on the Right On – No Bull Marketing Best Practices Webcast Channel, you’ll learn exactly what you need to do to succeed on social networks during the webinar How to Use Facebook & Twitter to Grow Your Business.

Tune in to the webinar on Wednesday, March 3rd at 4:00 pm Eastern/1:00 pm Pacific to see social media expert Dave Kerpen, CEO of The Kbuzz give you the tools you need to succeed.

Dave is a recognized social media guru and has been seen on CNBC’s “On the Money”, ABC World News Tonight, the CBS Early Show, the New York Times, and a number of other media outlets.

Register to attend this free webinar now.




Twitter More Important Than Ever For SEO


Posted on: November 16th, 2009 by joe No Comments

Recent announcement by Google and Bing makes Twitter an excellent SEO tool.

If your company is not already using Twitter as an internet marketing tool to generate profits than here is another great reason to get started.

We mentioned recently that both Google and Bing are starting to include Twitter posts (tweets) into their normal search results pages.  This means that whenever someone enters in a search term, they will not only see relevant websites, but they will also find tweets that relate to what they are searching for.

By regularly tweeting about your relevant search terms, you can have your Tweets on the first page of Google and Bing, even if your website isn’t there yet. From there, you can draw people to your website, and eventually turn them into customers.

Here are a few tips to write tweets that are search engine optimized:

  • Include key phrases in tweets – these are the words people are using to find you.
  • Don’t spam – keep your tweets interesting and relevant.
  • Tweet regularly – recent posts get priority for search results.
  • Use hashtags – # is used in Twitter to identify a specific topic such as #cars. Find topics that relate to your post at http://hashtags.org/.

Using Twitter for SEO can generate huge results for your business. If you have already seen results or have questions, leave a comment below.




Twitter and Other Social Media Embraced by Google and Bing


Posted on: November 9th, 2009 by joe No Comments

Search engines Google and Bing to start indexing status updates from social networking sites.

This year’s Web 2.0 Summit featured some big social media news from search giant Google and its up and coming rival, Bing.

First at the Summit, Microsoft announced that Bing has formed deals with both Facebook and Twitter to index status updates and serve them for relevant searches. Additionally, a beta version of Bing’s Twitter search page was released as a way for searchers to better find tweets.

Not to be outdone, Google announced its own deal with Twitter during the Summit to index tweets on the Google search engine. These changes are expected to be made active in the next few months. They also announced Google Social Search, a real-time search indexing page that will allow users to search for content created by people in their social network.

At this time Google has not formed a deal to index Facebook status updates. However, since only public updates will be indexed by Bing (the majority of status updates are private), this is not expected to be a huge problem for Google.



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