A new survey shows texting isn’t just for teenagers anymore.

If you think that texting is just for teenagers and young adults, think again. According to a survey by mobile messaging company Tekelec, text messaging is competing head-to-head with email as the preferred communication method amongst adults.

The survey, which collected data from 500 people of all ages in North America and Europe, contained a number of important findings including:

• 60% of people over 45 text as often as they make calls from their cell phone.

• 32% of people across age groups prefer texting versus 33% who prefer email.

• 80% of people across age groups believe texting is quicker then email or voice message for getting a response.

• 40% of women communicate mainly via texting versus 30% of men.

With texting this popular, it’s no wonder more and more companies are moving towards mobile marketing as a way to reach their customers.