ClickTale in-page web analytics software allows businesses to record visitor actions to increase conversion rates.
Designing a website to maximize conversion rates is no easy task. Even the most experienced internet marketers can only guess which website designs will be duds, and which will turn into money making machines.
Web analytics software was created as a way of understanding how customers interact with a website, where they click, where they come from and a number of other important factors. Unfortunately, there are limitations to regular analytics software. While you can see how long a visitor stayed on your page, there is no way of knowing what they did during that time.
A company called ClickTale has solved this problem with their in-page web analytics solution. The web-based software records actual movies of how users interact with your site. This means that you can see moment by moment what your visitors read, looked at, skipped over, and did on your website.
The software allows you to watch these movies in real time and it also creates heat maps of where your visitors click and scroll, provides link and form analytics, and a lot more.
Using the information collected, you can quickly assess problems with all aspects of your site design including your web forms, links, pictures, navigation, and text. The data collected from thousands of visitors allows you to optimize your website to significantly improve conversion rates, decrease shopping cart abandonment, and improve your overall bottom line.
ClickTale offers a free pricing option, as well as a few other options with increased features which range from $99 to $790 a month depending on your needs.