Watch yesterday’s free webinar on how to use social media to generate press, buzz, and prospects.

Yesterday on the Right On – No Bull Internet Marketing Best Practices Webcast Channel, David Oates, President of Stalwart Communications, gave a fascinating presentation about the death of the press release. According to David, the rise of social media coupled with the decline of the news media has nearly eliminated the usefulness of press releases to generate buzz and gain the attention of the media.

Public relations experts and business executives alike are now turning to social media sites like Twitter, Facebook, and LinkedIn to send important news items directly to their customers as well as important media contacts.

Using the tactics David suggests during his presentation, companies can move towards ditching the press release and using social media exclusively to gain a level of public relations success that exceeds expectations.

You can view the full presentation below by making a free BrightTALK account. This free account will also give you access to all future webinars we do on our Internet Marketing Best Practices Webcast Channel.