In the old days, blogging was for people who lived in their mother’s basement and wrote about sci-fi, video games and other geeky stuff.

Today, blogs are the cornerstone of just about every successful company’s marketing plan.  For those of you who are new to blogging, a blog is a website that contains written commentary, advice as well as images and video.

If you’re looking at starting a blog for your company, you’ll need to use a blogging platform such as WordPress.  This allows you to schedule a steady stream of content.

So why should you blog?

You should blog because it creates a connection between your business and your customers.  Blogging allows you to interact directly with your customers.  They can comment on your blog posts and you can respond to them.  Blogging also helps your customers to naturally find your business while searching for products and services on the internet.

If you want to have a great blog, you need to follow these four points.

• Know Your Audience: You need to know your audience.  In particular, you need to know what they like, dislike as well as what information they find useful.  Your blog is not an advertisement.  It’s a resource that helps customers with their problems.

• Present An Opinion: Have something to say on your blog.  Don’t repeat facts and news, have an opinion on it.  While doing this, try to keep things lighthearted, just like you would be talking to a friend over lunch.

• Keep It Fresh And Fun: Don’t be the Wall Street Journal or Businessweek.  Be original, entertaining and keep it up to date if you want people to return.  Use videos, infographics and other multimedia to keep it lively.

• Find Your Creative Employees:  Find the best storyteller at the company, someone who makes everyone laugh and make them the lead blogger.  Also consider looking outside of your business to find creative people to contribute to your blog.

If you follow these tips, you’ll be on your way to creating a blog that your customers will love.  You’ll also see an uptick in sales.

At Right On – No Bull Marketing, we help distributors and manufacturers increase channel partner sales by teaching your channel partners how to sell.  Our Business Partner 3.0 program teaches your channel partners how to be better at sales and marketing.

We use innovative, cost-saving techniques to teach your channel partners how to sell more.  It’s cheaper and more effective than hiring another salesperson.

To learn more about our Business Partner 3.0 program, call us at (602) 412-3168 or visit the Right On – No Bull Marketing Contact Page.

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