Have you heard about Pinterest?
Pinterest is a social media website that allows you to create, share and manage theme-based image collections on topics such as recipes and furniture. It’s quickly becoming a very effective way to promote your products online.
To give you an idea of what it looks like, check out the photo below.
This is the Right On – No Bull Marketing Pinterest profile. As you can see, Pinterest allows you to post, mange and share interesting pictures/websites. A great way to think of Pinterest is as a visual bookmarking website that is very social.
As an example, let’s say you were shopping for outdoor living furniture. With Pinterest, you can create a board where you could “pin” (this means post) your favorite pictures of tables, chairs and patio umbrellas that you like.
You can then share these photos with your network of friends on Pinterest as well as on your personal Facebook profile. Your Pinterest profile must be connected to Facebook to do this.
Why Pinterest Is Important
Pinterest is spreading like wildfire. The social media website has gotten 10 million monthly unique visitors, faster than any other website.
The site has amassed some very attractive stats for furniture retailers. Just check out these stats from Regan’s PR Daily.
- Top Pinterest interests are crafts, gifts, interior design and fashion
- Daily Pinterest users have grown by more than 145 percent since January 2012
- Top corporate Pinterest accounts include: Real Simple, HGTV, West Elm, Better Homes and Gardens
This social media site was practically built for furniture retailers. According to a PriceGrabber survey of consumers, here are the most popular items people would purchase because of Pinterest:
- Food and Cooking
- Fashion and Clothing
- Home Decorating
- Crafts
How to Set Up an Account
1. Get an invite by visiting http://pinterest.com/landing/ or have a Pinterest user invite you.
2. Configure your profile. You can do this by clicking on the “Settings” section. It’s near the drop-down menu on the top right of your screen.
3. Create your username. You’ll want to use your business’ name as the username.
4. Include important company information in your “About” section. You’re limited to 500 characters.
5. Type in your address. If you have multiple locations in different cities and states, leave it blank.
6. Include your company logo as well as your website address.
7. Avoid Facebook integration. As of now, you cannot connect your company Facebook account through this setup feature. It only works for personal Facebook accounts.
8. Build different pinboards for all of the different products. For instance, you may want a pinboard dedicated to just tables, another for just chairs. You can create different pinboards by selecting the “Add” button at the top right corner of your screen.
9. Select different items to pin to your board. It’s very easy to do. Select the “Add” button on the top right of your screen. You’ll then want to click the “Add a Pin” button. You can add pins by website address or by uploading a picture.
10. Add descriptions for items that you pin as well as your pinboards. You have a 500-character limit.
11. Increase interactions and exposure by commenting on other people’s pins. It’s easy to search for pins by using the search bar at the top of Pinterest. Search for things like “furniture,” “kitchen furniture” and other relevant search phrases to your business.
12. Use Pinterest tools such as the Pin It button on your website and blog. These are very easy to install. They help you build a following on Pinterest. You can get it at http://pinterest.com/about/goodies/.
Want to Learn More?
At Right On – No Bull Marketing, we have helped furniture retailers develop Pinterest marketing programs to help them get more customers and increase sales.
To find out how we can help you, contact us today at 602-412-3168 or visit our website at www.RightOn-NoBull.com.
Don’t forget to follow us on Facebook and Pinterest!
