Springwel Sleep Exchange, an Indian mattress company, is offering an innovative promotion that helps the homeless.

As reported on SpringWise.com, the Sleep Exchange campaign encourages customers to donate old mattresses when purchasing new ones in exchange for a discount. The old mattresses are then donated to homeless shelters.

American furniture companies should take note of this smart marketing promotion. It drives customer traffic, does a service for the community. It also improves your company’s reputation.

Here in America, larger corporations such as Hewlett-Packard and PricewaterhouseCoopers are discovering that charity is good business. It helps to improve the local community around your business, which in turn can lead to a better buying environment.

Take some time to brainstorm some innovative promotions for your furniture company. It can make all the difference in your sales… plus you’re helping out the less fortunate.

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