Facebook has a new free technology that helps you sell more to people who visit your retail store.
It’s called Facebook Bluetooth® Beacons and here’s how it works.
When you have a Facebook Bluetooth® Beacon in your store it will send a personalized message to the Facebook app on your customer’s smartphone. If your customer has location services and Bluetooth® active on their phone, they can open the Facebook app while in your store and can see Facebook Place Tips about your business.
Place Tips can help you make more sales. You can:
- Run specials exclusively for beacon app users
- Send them a welcome note and custom photo when they enter your store
- Show them reviews and testimonials from other customers
- Share special features about your business
- Ask them to “Check In” and “Like” your Facebook Business Page
- Display posts from your Facebook Business Page
Facebook Bluetooth® Beacons won’t interfere with your Wi-Fi or any other communications technologies.
To get your free Facebook Bluetooth® Beacon, simply visit this Facebook page and fill out the form at the bottom of the page. Then, when you get your unit, take it out of the box, peel the sticker off the back and place the device in a safe place, preferably in a central location of your establishment.
Facebook Bluetooth® Beacons also offer opportunities for local advertisers.
Imagine shopping at an automotive parts store that has the beacon active. Not only can shoppers see all the specials going on at the parts store, but they can also see an ad notifying them that the deli next door has half priced sandwiches.
Highly targeted advertising possibilities for small business owners will soon be available at little to no cost. The possibilities of offers you can use to lure in customers will almost be endless.
If you have more questions about Facebook Bluetooth® Beacons or need any assistance setting one up you can visit the Facebook Beacon Help Page for answers to the most popular questions. And if you need ideas to help you make the most of your marketing efforts with this new technology, be sure to give us a call.
