There is a new iPhone app that makes it easy to broadcast short audio clips to a world-wide audience in a matter of seconds.

Anchor bills itself as “radio by the people” and it offers great marketing possibilities for many companies and consultants.

Simply hold your phone to your ear and talk just like you would when talking on the telephone.  Your audience can talk back, making group feedback and interaction a neat feature of this app. Once published, conversations can be shared as podcasts, making them accessible all over the web.

Listening via the Anchor app is easy as well. Just tap play and you’ll hear a continuous stream of audio, just like listening to the radio.

Use Anchor to build relationships while delivering simple to create content. There’s no set up, no equipment to maintain, and it’s quick and easy.

Anchor will soon be available for Android users and, when it is, count on us broadcasting audio and participating in conversations using this neat app.

Here’s a decent article with a little more detail about Anchor. And keep reading our blog. We’ll cover more about Anchor as it evolves and as we use it.