The 10 most important things you can do to make any marketing campaign successful.

There are 10 things that really matter for success in marketing for smALL business:

1. Develop through persona profiling a profile of your ideal customer – write down all you can about your ideal customers and keep your marketing focus on attracting and selling more to those customers in ways that appeal to them and avoid the others that don’t fit your profile

1. Identify and promote value based differences – you must clearly answer why customers should spend money with you over the other guy

1. Have a marketing plan and include measurement metrics – write it down and measure your progress with actionable analysis

1. Utilize the power of the internet – the internet is the number one place people turn to for information and to find things and you must learn how to utilize the power of the web

1. Test-test-test – the internet eliminates the guesswork in marketing, allowing you to cheaply test approaches, prices and processes to find out what works best…make sure to use all that’s available to you

1. Implement a multi-channel lead generation system – your audience can be anywhere in today’s fragmented era and you must utilize many methods to reach your target audience

1. Use direct marketing concepts and practices – focus on obtaining a name, making a singular offer in all advertising and marketing, have a strong call to action and more

1. Have systems to convert leads to sales – let marketing materials do the grunt work when possible and make it easy for prospects to address their needs and problems

1. Deliver what you sell at high levels of satisfaction – make sure customers would always refer your business to a friend

1. Communicate using profit path planning principles to customers, prospects, employees and other relevant audiences – use automated messaging systems to up-sell, cross-sell and retain customers for improved lifetime value

As always, if you need help in applying our Right On – No Bull Marketing system to your business, please tell us how we can help you by calling (877) 837-8803.