New poll shows the importance of coupons in online retailing during the holiday season.

Want one eCommerce strategy that will result in 30% more sales this holiday season?

According to a new survey by Harris Interactive, a full 30% of adults that use the internet will not buy from an online store unless they have a coupon. 22% of those surveyed will simply go to another store that offers coupons and 8% will wait until a coupon is available.

The survey also shows that 62% of online shoppers actively look for coupons to use with their orders. This can be via a search engine (as if you needed another reason to do Search Engine Optimization), coupon websites like RetailMeNot and Coupons.com, price comparison websites like Pricegrabber.com and Shopping.Yahoo.com, email newsletters, advertisements, and more.

If your company is selling online, offering coupons is a fantastic way to entice people to your store this holiday season. Not only do you help your customers buy the products they want at prices they can afford, you also help yourself to a larger piece of the holiday spending pie.

Read the entire Harris Interactive Second Annual Benchmark Survey on Consumer Coupon Behavior report for more information.