Hats off to Football Fanatics for capitalizing on marketing tactics to promote Rose Bowl bound Buckeyes.

Football Fanatics used the Ohio State Buckeyes’ November 14th win over Iowa to launch a marketing campaign to sell their products.  Taking several steps to promote apparel and gear,  Football Fanatics demonstrates the following smart tactics:

1. Timing – What better opportunity to capitalize on the excitement of the Buckeyes heading to the Rose Bowl then by emailing potential buyers within two minutes of learning their team was in the big game?

2. Relevant email graphics – Hoodies, shirts, and hats all clearly tying Ohio State to the Rose Bowl.

3. Clear email – Call-to-Action – The “Shop Now” button is prominently featured within the email.

4. Relevant landing page – When you click on the “shop now” button you are directly taken to the landing page that features the product from the email.

5. It’s all in the details – Shipping is an important factor in online shopping.  Showing the shipping up front and any deals featured, are promoted at the top of the webpage, clearly defined and in more than one place.

6. Promoting additional products – Football Fanatics goes for the extra point and includes other products for additional sports teams in Ohio.

7. Simple Navigation – The simple layout and clear navigation guides buyers through the site and clearly labels various ways to filter through products; based on price, department, style, etc.  This makes for fast and easy online shopping during the busy holiday season.

Football Fanatics receives strong marks for tackling the opportunities that allow them to show why consumers should purchase from them, when they can expect delivery, and how easy it is to order.