If you want to have a profitable November and December, you need to start planning for holiday success right now.
Here are some tips for distributors and manufacturers to help you get the most out of this year’s holiday season!
1. Embrace Smartphones
One-third of cell phone owners now have a smartphone. These people will be using their smartphones this holiday season to:
- Find store locations
- Compare prices
- Look for deals
- Share sales information with friends and family
Make sure your website as well as your channel partners’ websites are mobile friendly. You should have a mobile version of your website for customers. This makes it easy for them to navigate your site on a smartphone.
2. Search Engine Optimization
Most customers begin their shopping by searching Google. You need to make sure that your website is search engine optimized so customers can find your products and services on Google this holiday season. Make sure your website has proper page titles and important keywords throughout the site. This will help to improve your search engine ranking.
3. Pay Per Click Advertising
You’re not always going to be the top search result in Google. In these cases, you may want to consider pay per click advertising this holiday season. It’s a great way to get to the top of the search results.
4. Test Your Shopping Cart Software
Make sure your website’s shopping cart software is in great working order for the holiday season. You’ll lose sales if your shopping cart software is slow. Smashing Magazine provides some excellent shopping cart software tips. The tips include:
- Incorporate visually appealing graphics into look of website shopping cart
- Provide information about what is in shopping cart
- Include clear placement of product quantity and price
5. Have Wish List Features
For years, Amazon.com has capitalized off its Wish List feature. This allows people to select gifts that they want family and friends to purchase for them for holidays and special events. Your website as well as your channel partners’ websites need this feature. Be sure your website’s wish list has sharing features that allow customers to share their wish list via email and social media.
Start Planning Now!
At Right On – No Bull Marketing, we provide channel partner sales growth services that can help you this holiday season.
Whether it’s website reviews or social media performance reviews, we offer tons of options to help you prepare for this holiday season.
We have helped lots of distributors and manufacturers increase channel partner sales and we’re here to help you!
To learn more, give us a call today at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.
