Are people leaving your website faster than a group of men escaping from a Celine Dion concert that their wives made them see?

Dealers and manufacturers … if your company website has a high bounce rate, you need to follow the tips below.  People will stay on your website longer if you follow these tips!

1. Check Keywords – Are you pulling the right people to your website?  A lot of times, you may not have the right keywords.  For instance, if you use the keyword “air conditioning,” it can mean a lot of things.  It can mean homes, vehicles or even manufacturing.  You need to get more specific with your keywords so you attract the right people.

2. Keep It Simple – Don’t clutter your webpages with tons of sign-up boxes and calls to actions.  It can confuse the visitor and cause them to leave your site.  Instead, keep things really simple.  Have only one or two calls to action.

3. Have Clear Calls to Action – Don’t have overcomplicated calls to action.  Make them clear and straight-forward such as “download or print this coupon” or “sign up for our newsletter here.”

4. Test Your Page – People should be able to find what they need in a few seconds.  If they can’t, you probably have some design issues.  Consider using a testing service such as UserTesting.com.  Website testing services can help ensure that people can easily use your website.

5. High Bound Rate Not Always Bad – Sometimes a high bounce rate is not a bad thing.  For instance, you’ll want to have a high bounce rate on your contact page.  This means that people are using your contact information.

Following these five tips will help you to improve your website.

At Right On – No Bull Marketing, we help manufacturers and distributors optimize their website with our website review services.

We can identify potential barriers that are preventing you from getting the most out of your website.

To learn how we can help you, give us a call today at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.