Your website is critical to sales success.

Without a finely tuned website, it’s possible you could be losing customers to the competition. According to Google, 97 percent of customers search for businesses online. If your website is poorly designed and optimized, you’re going to lose these customers.

To help you out, follow these five important tips to build a website that your customers will love.

Tip #1 – Think about Customer Action – Every page on your website should drive customer action. When building your website, ask yourself … how does this page help our customers?

Tip #2 – Keep Your Homepage Focused – A homepage that has too many calls to action is only going to confuse the customer. Pick one or two actions you want your customer to do on your homepage.

Tip #3 – Make Purchases Easy – Purchases should be simple. Do not build elaborate pages that make it difficult to buy a product from you. It should take a few simple steps to buy from you.

Tip #4 – Content Should Drive Action – Everything you write for your website should drive the customer to take some sort of action. You should make the customer feel comfortable shopping with you by making it easy for them to reach you by phone or email.

Tip #5 – Review Customer Website Feedback – Just because one person says they dislike something about your website doesn’t mean that everyone agrees with them. Avoid knee-jerk reactions. Do your home work to examine the problem.

Bonus Tip

Consider getting your website reviewed by a professional. At Right On – No Bull Marketing, we offer website review services for retailers and manufacturers.

We can help you discover the barriers that are preventing your website from selling more. To find out more, call us today at 602-412-3168.