A finely tuned website is key to sales success.
To help ensure your website is properly tuned, use the checklist below. It will help you develop a great company website that customers and business partners will love.
My Website Is Easy to Use
Have you had your website tested for usability? If not, you should. People should be able to easily find things on your website. There are plenty of affordable website testing services. One of our favorites is UserTesting.com. They can provide you with advice on how to make your website easier to navigate.
My Website Has a Privacy Policy
To maintain your credibility, it’s important to have a privacy policy on your website. This explains to visitors what you collect on your website and what you do with the information. When developing a privacy policy, work with a company that specializes in website development.
My Website Has Important Industry Information
If your website sells furniture, does it have all the necessary information that makes it easy for customers to make a purchase? If not, you’ll want to include important information in a straight-forward way that is easy to read.
My Website Uses Headlines
Does every page on your website have a headline? A headline should be on every page of your website to explain to people the purpose of the page. Headlines should also include important keywords to improve your search ranking results on search engines like Google.
My Website Uses Powerful Pictures and Graphics
You know the old saying … a picture is worth a thousand words? Well, the right website picture could be worth thousands of dollars to your business. You want to use powerful pictures and graphics that show customers the products and services that you sell. Consider hiring a professional photographer to take pictures.
My Website Has a News Section
This is a great way to build up publicity about your company and its products. Your website’s news section should include press releases, backgrounders as well as company logos, product photos and other supporting visual materials.
My Website Has a Jobs Posting Section
Hiring shows that you’re a growing successful company. This also helps you to recruit employees that will ensure continued success. Write thorough job descriptions that attract talented employees.
My Website Includes Company Information and Executive Bios
You should have a page that clearly explains your company as well as key executives. It’s an easy way for people to quickly find out more about your company and the products and services that you sell.
My Website Is Optimized for Search Engines
You can have the best website in the world, but if it’s not optimized for search engines, no one is going to find it. It’s important to work with an SEO expert to optimize your website. They can also work with you to improve your search engine rankings.
My Website Contains Contact Information
Don’t hide the contact information on your website. It should be easy to find. Be sure to include a phone number as well as an email contact.
These are just a few things that you should check on your website. You should also have your website reviewed by a website review expert like Right On – No Bull Marketing.
We can show you things that are costing you customers and sales. Our one-hour website review is affordably priced. You can learn more about it here.
For more great tips, be sure to read other postings on the Right On – No Bull Marketing Blog.
