For furniture retailers and manufacturers, photos sell the products that you offer. Photos on your website, Facebook or Pinterest profiles are what inspires and drives customers into your stores.

To help you increase sales, here are some great ways to use photos in your marketing.

• Show Your Products in Use – Take your furniture photographs to the next level. Show your customers how the furniture can be used in real life. If it’s a sofa, have a picture of it in a living room. The idea is to help the customer visualize the product in their life.

• Include People in Photos – Having people in your photos helps to grab the attention of customers. Also think about including employees in store photographs. It helps customers to visualize the service.

• Ask Customers to Share Photos – Social media sites like Facebook allow customers to share their photos. Host photo contests on Facebook or Pinterest. It’s a great way to show your furniture in use and generate buzz.

• Use Vibrant Photos – Really examine the photos that you plan on using on your website, Facebook and online marketing materials. Think of yourself as a magazine editor. You want to find photos that grab the attention of customers.

• Include Captions and Descriptions – When necessary, include captions and descriptions on website, Facebook and Pinterest photos. Use keywords in your descriptions to help improve your search engine rankings.

• Show Benefits of the Product – You want to select pictures that really showcase the benefits of the furniture. Take your time and pick photos that really show off unique features.

• Match Customer Demographics – Post pictures that relate to your customers. If your main customer target is middle class, 30 to 45-year-olds, have people and home settings that match this description.

Following these tips will help you get the most out of your photographs. For even more marketing best practices, sign up for our newsletter on the Right On – No Bull Marketing Blog.