If you want your furniture business to be successful online, you need these four things.
1). Easy Navigation
It should be easy for customers to navigate on your website. To find out if your website is simple to use, hire a testing service such as UserTesting.com. These types of services are an affordable way to find out the usability of your website.
2). Have a Blog
If you want to maximize your online visibility, you need a blog. According to the experts at HubSpot, companies that blog often have more consistent sales. You can see the effects of blogging based on the HubSpot graph below.
When blogging, consider topics that will help solve the problems that your customers face when purchasing furniture.
3). Include Calls to Actions
Your website should have calls to action. These are instructions on what you want customers to do on your website. A call to action can be:
- Download Our Coupons
- Sign Up for Our Newsletter and Catalogue
- Call Us for Questions
- Visit Our Store
The idea is that customers should take some sort of action on your website.
4). A Clean, Professional Design
You probably keep your store clean and organized to ensure customers have a great experience. The same applies for your website, which is your online storefront.
Your website should load quickly and have a clean, professional design. The website viewing audience is turned off by busy, cluttered websites that try to convey too many messages on a single page.
If you need help assessing your website, consider talking to the furniture website design experts at Right On – No Bull Marketing, we can show you the roadblocks that are costing you sales. To find out more visit us at RightOn-NoBull.com or call us at 602-412-3168.
What do you think makes a website great? Leave your comments below.
