Getting people to interact and respond with the content that you post on Facebook is important.

It’s been shown that social media interactions improve you company’s visibility on Facebook as well as on search engines. So how do you get more people to like, comment and share your content? Follow these tips.

1. Rotate Your Timeline Cover Regularly

See that picture circled in red? That’s a Timeline Cover. Regularly changing it is an excellent way to boost visibility and interactions. Facebook gives you the opportunity to post pictures of your products and services as well as promotional information in this area. Try to update this at least once a month.

2. Have Status Update Posts With Photos

Imagine if the above photo just had text. It would be hard to spot. Facebook gives a lot of weight to photos and videos. Pictures are more likely to appear in the News Feeds of users. Whenever possible include pictures to boost interactions.

3. Organize Your Timeline

Facebook makes it easy for you to highlight important status update posts with its Pin to Top and Highlight features. Pin to Top allows you to keep an important post “pinned” to the top of your profile for up to seven days. The highlight feature increases the size of the post. Both help to draw the attention of people to interact with your posts.

4. Use Hashtags

Hashtags are words or phrases that are prefixed with the # symbol. It’s a way to categorize Facebook status updates so people can search and find them. Consider using hashtags for postings about your company, products, events, holidays and industry topics. To find out more about hashtags, read our posting “Why Facebook Hashtags Are Important for Local Businesses.”

5. Try Using Offers, Events and Milestones

These features tend to get high visibility, which can help to promote interactions. Offers allow you to share discounts with your Facebook followers. Events are a feature where you can share information about upcoming events at your business. Milestones allow you to share key moments about your business. This might include the launching of a new product or a new location.

6. Keep an Eye on Conversations

Your Facebook followers expect you to respond to their comments and questions. If you ignore them, you’re interaction levels could tank. Monitor conversations daily by clicking on the notifications button. Don’t keep them waiting on answers to their questions. It could result in some negative comments.

7. Watch the Data

At Right On – No Bull Marketing, we pride ourselves on marking data-based decisions with all of our local business online marketing services. This includes Facebook marketing. You should do the same. Monitoring your Facebook analytics allows you to see what’s working and what’s not. It can help you make the right posting decisions whether it’s content topics, posting times, posting frequency, etc.

If you need help or have any questions about increasing Facebook interactions, give us a call at 877-837-8803. We’ve help lots of companies increase interactions, followings and most importantly sales on Facebook.