Companies make one simple Facebook marketing mistake over and over again.
It’s so common that companies of all sizes make it. It doesn’t matter if you’re a small local business or a large Fortune 100 organization.
So what is this Facebook mistake?
It’s a slogan that marketers hope and pray will get them a ton of likes on Facebook.
This slogan is “Like Us on Facebook.” You might have also heard its cousin “Find Us on Facebook.”
You’ve probably seen it on websites, in ads, signage, print materials, etc. It seems like just about everyone uses this saying.
So what’s wrong with it?
To help you understand, picture this situation. Imagine you’re at a party, and you’re going up to everyone asking, “Please like me!”
How many friends do you think you would have when you left the party?
That’s the whole point. You need to give people a REASON to like you on Facebook. Most people aren’t simply going to like your Facebook page because you ask them.
And yet, businesses continue to slap “Like Us” signs in their windows and advertisements. They expect hoards of people to start following them on Facebook because of this. That’s just not how it works.
People need REASONS to like you.
So what type of REASONS should you give people to like your company Facebook page? IBM did a groundbreaking study that analyzed reasons people follow companies on social media. Here were some of the top answers:
- Discounts
- Purchase Information
- Reviews and Product Rankings
- Exclusive Company and Product Information
- New Product News
Just like in life, people like you once they have a reason to like you. A simple request just doesn’t work.
So before you go creating some sort of elaborate “Like Us” sign or graphic, brainstorm some reasons that will motivate people to click the like button on your company’s Facebook page.
Here are some slogan/tag line alternatives that may work better towards getting more fans:
- Get Facebook Fans Only Specials.
- Special Deals for Facebook Fans. Join us now.
- Like us on Facebook for VIP offers.
- Fans Only Specials.
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