If there’s one thing that just about every manufacturer and distributor needs, it’s help improving their lead generation process.

To help you out, here are five of the most important tips on how to fine-tune your lead generation process!

1. Start with Most Effective Methods First – Cold calling should be a last resort.  There are so many other more effective ways of generating leads such as:

• Referrals
• Content Marketing
• Business Partnerships
• Networking

Use these options before cold calling.  You’ll save a lot of time and money if you go with the easy ones first.

2.  Don’t Get Caught Up with Opportunities – So many businesses get caught up with potential prospects.  They pump serious money into trying to turn that prospect into a customer, but it never happens.  Take a realistic look at all of your prospects to see if they have the potential to become paying customers.

3.  It’s Quality, Not Quantity – We kind of alluded to this in the previous point.  It doesn’t matter if you have 10 or 100 prospects.  What matters is that you have quality leads that can eventually turn into paying customers.  In the end, that’s all that matters.

4.  Know Your Customers – If you want to get tons of customers, you need to know their wants and needs.  This will help you determine if you’re getting the right types of leads.  Create a profile for your typical customer.  This will help you to find more qualified leads.

5.  Measure, Measure, Measure – Throughout the lead generation process, be sure to measure your results.  This will help to determine the effectiveness of your sales team’s lead generation efforts.

Following these five tips will help you generate more qualified leads and get more sales.

At Right On – No Bull Marketing, we help distributors and manufacturers increase dealer network sales.

Distributors and manufacturers trust us for our expert knowledge and experience in helping them find new dealers and other business growth opportunities.

To learn how we can help you, call us today at 602-412-3168 or visit the Right On – No Bull Marketing Contact Page.